Hispanicize 2012

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8:00am

REGISTRATION (3rd Floor) JW Marriott Marquis Miami

8:30am

Making the Transition from Novelas to Mainstream TV and the Big Screen: Actors Workshop ( 1/2 DAY WORKSHOP) Met 5 (3rd Floor)

9:00am

LGBT Latinos: Why Smart Marketers Get It and Which Brands Are Doing it Best Met 6 (3rd Floor)

10:00am

From Tech Laggards to Leaders: The Latino Digital Divide Revisted Met 7 (3rd Floor) Press Conference wtih Cesar Millan Press Room Non-for-Profit Case Study: Using Social Media to Deliver Health Messages and Engage with Latina Moms and Families Met 6 (3rd Floor)

11:00am

Event Break JW Marriott Marquis Miami

11:25am

First Annual Champions of Corporate Diversity Lunch (Co-sponsored by UnitedHealthcare and PRSA) Ballroom (3rd Floor)

12:30pm

Is Your Brand Ready to Engage Latinos Online? Met 5 (3rd Floor) Café Con PR: How the Power of Twitter Helped Dunkin’ Donuts Introduce Café Con Leche and Cuban Flatbread Sandwich in Miami Met 6 (3rd Floor)

12:45pm

Latino Social Media for Social Good Half-Day Training: The Ultimate Guide for Non Profit Organizations Serving Hispanic & Multicultural Communities ( sponsored by Univision & Plus Three) Ballroom (3rd Floor)

1:35pm

Blogging 101 (en español) Met 5 (3rd Floor) Hispanic Media Relations In 2012: How PR Pros are Using Traditional and Social Media Tools to Tell Stories and Generate Coverage Met 6 (3rd Floor) 3rd Annual State of Latino Social Media Roundtable Met 7 (3rd Floor)

2:35pm

BREAK JW Marriott Marquis Miami

3:00pm

Customizing and Enhancing Your Blog's Design 101 Met 5 (3rd Floor) Latino Tech and Social Media Entrepreneurs' Roundtable Met 6 (3rd Floor)

4:00pm

Boring Not Allowed: How to Make Your Business and Personal Branding Stand Out Met 7 (3rd Floor)

7:00pm

Film Screening: Kiki Melendez's The Journey of a Female Comic (La Trayectoria De Una Comediante) Trail Theater

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