Hispanicize 2012

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7:00am

REGISTRATION (3rd Floor) JW Marriott Marquis Miami

7:30am

LATINOVATOR BREAKFAST with Latina entrepreneur Nely Galan Ballroom (3rd Floor)

8:45am

Press Conference with Nely Galan Press Room Google 2012 Hispanic Update with Mark Lopez Junior Ballroom B & C (5th Floor) Bloggers Only Session (By Invitation) Plaza 4 & 5 (5th Floor) Tengo Blog Will Travel: The Adventures Of Latino And Multicultural Travel Bloggers Plaza 4 & 5 (5th Floor) Let Them Eat #Croquetas! How General Motors And Bloggers Took The South Florida Social Media Community By Storm Met 4 (3rd Floor)

9:20am

Aliza Lifshitz, MD introduces - Hispanic Nurses Network "A Matter of Life and Death” Press Room

10:00am

COFFEE BREAK JW Marriott Marquis Miami

10:30am

Mami Dearest: Why Latina Moms Rock the Hispanic Market and How to Successfully Engage Them (Sponsored by Latina Mom Bloggers) Junior Ballroom B & C (5th Floor) Upping the Ante: Why Your Blog’s Content Matters So Much and What You Should Do About It Gallery 1 (4th Floor) A Matter of Life and Death: Best Practices and Case Studies to help Latinos Improve their Health Literacy Met 4 (3rd Floor) From ROI to ROR: Why Return on Relationship May be the Best Way to Measure Social Media Marketing Success Plaza 4 & 5 (5th Floor)

11:45am

LATINOVATOR LUNCH - Emilio Estefan Ballroom (3rd Floor)

12:45pm

Super Online Moms: What You Need to Know to Tap into the Power & the Influence of Latina Mom Bloggers Junior Ballroom B & C (5th Floor) Digital Éxito 3.0: Great Digital Case Studies from the Hispanic Portals Plaza 4 & 5 (5th Floor) Red Carpet Rumba: Latino Entertainment Bloggers and Media Discuss How to Score Coverage in their Platforms Junior Ballroom A (5th Floor) Going it alone: Re-thinking the Distribution Deal Gallery 1 (4th Floor) Closing the Gap: How the Lance Armstrong Foundation is Serving Hispanics Affected by Cancer Met 4 (3rd Floor) Press conference with Emilio Estefan Press Room

1:45pm

Marketing to New Generation Latinos: The Biggest Demographic of Hispanic Consumers Plaza 4 & 5 (5th Floor) How To Become A Successful V-Logger And Drive Traffic To Your Blog Met 4 (3rd Floor) Location, Location, Location…And Incentives Junior Ballroom A (5th Floor) The Digital Transformation of Traditional Hispanic Media: How TV, Radio, Print and Even Online are Changing in the Age of Social Media Junior Ballroom B & C (5th Floor) Social Shopping: An In-depth Look at Hispanic Mobile Experiences in Retail Settings Gallery 1 (4th Floor)

2:00pm

elwiri, the first Spanish-language "lifestyle" mobile application Press Room

2:45pm

COFFEE BREAK JW Marriott Marquis Miami

3:10pm

The Art of Community Building on Twitter Latino Junior Ballroom B & C (5th Floor) Reaching for Relevance: The Future of Multicultural Agencies Junior Ballroom A (5th Floor) How to Develop a Latino Blogger Business Proposal for Consumer Brands – 10 Must Haves for Your Pitch Plaza 4 & 5 (5th Floor) The Diverse World Of Entertainment Journalism Gallery 1 (4th Floor) Are Your Videos Getting Viewed? Top Tips to Video Success Met 4 (3rd Floor)

6:15pm

BlackBerry Black Carpet Regal South Beach Stadium 18

7:00pm

Film Screenings- National Latino Film Showcase (Presented by BlackBerry) Regal South Beach Stadium 18

9:00pm

Official After Party of Hispanicize 2012 (Sponsored by Diageo) Regal South Beach Stadium 18

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