Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Cens

MODERATOR:

Rob Dolafi, Chief Operations Officer, Offerwise

SPEAKERS:

Raul Cisneros, Chief Information Officer, U.S. Census Bureau 

SESSION OVERVIEW:

Last year the 2010 U.S. Census results brought dramatic news of America’s demographic shift with population numbers and trends about Latinos that exceeded even the most optimistic projects about the Hispanic population.

A year after the results, you’ll hear the latest, most in-depth breakdown of the numbers from some of the nation’s top demographic minds at the U.S. Census.

In this session you will learn:

• An in-depth 2012 update from the U.S. Census Bureau
• The new face of Latino consumers
• A comprehensive analysis of the what the results say about U.S. born versus foreign born Latinos
• The new identity of Latino consumers
• Latino DMAs: how Hispanics are becoming the majority in specific States/ Cities
• Latinization of America: how Hispanic culture is impacting non-traditional DMAs