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The Power of Musica: An Inside Look at BlackBerry’s Innovative Q’Viva Platform and What We Can Learn About Effectively Marketing to Latinos through Music
    Wednesday April 11, 2012 1:45pm - 2:45pm @ Plaza 4 & 5 (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #power


    - David Anon, BlackBerry
    - Leila Cobo, Executive Editor for Latin Content and Programming, Billboard Latin Music

    BlackBerry’s “¡Q’VIVA! THE CHOSEN”  is the name of a hit Univision network show starring Jennifer Lopez, Marc Anthony and Jamie King as they conduct a transcontinental exploration for the most amazing artists throughout Latin America.  The show was filmed in three languages (Spanish, English and Portuguese) and has been a solid hit on Univision, even generating 55 million impressions on Twitter when it debut.

    In this session you will get an inside look at the multi-disciplinary Hispanic marketing story behind this platform.  Our distinguished panelists will help you discover how different platforms across advertising, marketing, PR and social media have come together to propel this unique program to strong success and you’ll learn how music, properly leveraged, can become one of the most universally powerful ways to market to Latinos here and abroad.


    Type Advertising

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