Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Linda

MODERATOR:

• Rosy Cordero, AcidentalSexiness.com

SPEAKERS:

• Daniella  Ramirez, Fab, Chic & Fit
• Adriana Castro, El Diario De La Moda

• Carmen Ordonez, Viva Fashion Blog

• Flor de Maria Rivera, Flor de Maria Fashion

SESSION DESCRIPTION:

Few industries have felt the impact of the blogosphere as much as the fashion industry.  New York Times Style Writer Eric Wilson described fashion bloggers as having ascended “from the nosebleeds to the front rows” of the fashion world in the last three years because of their speed in reviewing new styles, designers, trends and fashion events – sometimes days and even weeks before the traditional fashion magazines can get to press.

How have Latino fashion bloggers both influenced their industry and benefitted from their newfound influence and credibility? In this powerful session, learn from some of the top Latino fashion bloggers how they cover the fashion world – nationally and even globally — and bring their readers tips and tricks, cool deals, hot trends, amazing fashions and lookbooks that readers can’t find in the elite magazines. And when these fashion bloggers partner with brands, how do they ensure objectivity and a smooth relationship?

In this session you will learn:

• The tremendous impact fashion bloggers are having on the fashion industry

• How Latino fashion bloggers got their start

• How they decide what to cover and not cover

• Case studies of successful brand-blogger relationships

• How Latino fashion bloggers are leveraging their newfound credibility and influence and moving beyond the blog

• The challenges and nuances of managing a fashion blog

• How they work with brands to ensure a smooth relationship