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12:45pm

Super Online Moms: What You Need to Know to Tap into the Power & the Influence of Latina Mom Bloggers
    Thursday April 12, 2012 12:45pm - 1:40am @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Moms

    MODERATOR: Cristy Clavijo-Kish, CEO, Hispanicize Digital and Co-Founder, Los Tweens

    SPEAKERS:

    SESSION DESCRIPTION:

    It’s no secret that Latina mom bloggers are the most coveted social media niche that brands want to engage. As the fastest-growing blogger community within the booming Latino blogosphere, Latina mom bloggers are one of the most strategic niche influencing the $1.4 trillion dollar Hispanic market.

    So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

    In this session you will learn:

    • Why Latina moms are a critical component of any Latino social media outreach
    • How to identify and measure the most influential Latina mom bloggers
    • The nuances of working with Latina mom bloggers vs non-Latina bloggers
    • The similarities and differences between English-language and Spanish-dominant mom bloggers.
    • Recent examples of successful Latina mom blogger-brand programs
    •  The Dos and Don’ts of Working with Latina mom blogueras
    • What resonates when reaching out to them and what really turns them off

     


    Type Blogging
 

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