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A Brand Marketer's Guide to Facebook Latino & Multicultural Engagement
    Friday April 13, 2012 1:30pm - 2:30pm @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #BMkt


    Wally Sabria, Senior Vice President - Social Media, The Axis Agency


    • Lamar TylerFounder, Black and Married with Kids Facebook (100K plus fans)

    • Lance Rios, CEO/Founder, Being Latino Online Magazine and Being Latino Facebook (70K plus fans)

    • Julie Diaz-Asper, Founder/CEO, GigCoin

    To keep your brand going in today's world, you must know how to use the latest social media, conversational marketing tools and in that category, despite strong attempts by Google+ in the past year, Facebook rules the roost.

    When it comes to using Facebook to build community with Latino and multicultural communities the challenge is not so much that Facebook continoulsy changes in drastic ways but also that the rules of engagement are more complex due to language and culture issues.

    In this session you will hear from two of the largest multicultural community leaders in the nation as they talk about the nuances of building and maintaining community with other Latinos and African Americans.

    In this session you will learn:

    • The nuances of Facebook Latino and how engaging Latinos on Facebook contrasts to connecting with African Americans on Facebook
    • How to create your customized professional social networking strategy and how to implement your action plan
    • Tips and tricks for managing Facebook fan pages more effectively 
    • The importance of properly spacing and timing your posts 
    • Examples of brands that have done a great job building Facebook engagement with multicultural communities






    Type Social Media

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