Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Gap

SPEAKERS

- Katherine McLane, Senior Director of Communications and External Affairs, Lance Armstrong Foundation      

- Jackie Aker, Senior Vice President, Edelman

Session description: 

Cancer rates for Hispanics are projected to increase by 142% by 2030, compared to 45% for the overall U.S. cancer incidence.  Hispanics, who as a demographic tend to have lower incomes, less education and less insurance, have lower survival rates for most cancers, which may reflect less access to timely, high-quality treatment.

Learn how the Lance Armstrong Foundation is working to reverse these trends by implementing programs aimed to increase Hispanic awareness and access to culturally and linguistically appropriate resources and how their award-winning multimedia campaign has more Hispanics accessing their services than ever before.