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Closing the Gap: How the Lance Armstrong Foundation is Serving Hispanics Affected by Cancer
    Thursday April 12, 2012 12:45pm - 1:40pm @ Met 4 (3rd Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Gap


    - Katherine McLaneSenior Director of Communications and External Affairs, Lance Armstrong Foundation      

    - Jackie Aker, Senior Vice President, Edelman

    Session description: 

    Cancer rates for Hispanics are projected to increase by 142% by 2030, compared to 45% for the overall U.S. cancer incidence.  Hispanics, who as a demographic tend to have lower incomes, less education and less insurance, have lower survival rates for most cancers, which may reflect less access to timely, high-quality treatment.

    Learn how the Lance Armstrong Foundation is working to reverse these trends by implementing programs aimed to increase Hispanic awareness and access to culturally and linguistically appropriate resources and how their award-winning multimedia campaign has more Hispanics accessing their services than ever before.

    Type PR

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