Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Mami

MODERATOR: 

 - Lorraine Ladish, Managing Editor of Mujer, VOXXI

SPEAKER
- Merarys Ríos-Vargas, Statistician Demographer - Ethnicity and Ancestry Branch, U.S. Census Bureau 
- Rene Alegria, CEO, Mamiverse

When it comes to the $1.4 trillion Hispanic market, Latina moms rule the roost.  In a culture rooted on maternalism, Latina moms rock the grocery store aisles, retail businesses, beauty salons and pharmacies, conducting more than 80% of all purchases made in their households.
In this incredible panel, you'll discover the latest stats and strategic insights about how to best target today's acculturated and unculturated Latina moms.
In this session you will learn:

• The latest Census figures about Hispanic moms
• The nuances of targeting unacculturated Latina moms
• Insights from a brand new Mamiverse research study about acculturated online moms
• What top brands are doing across multiple media platforms to successfully engage Latina moms
• The top Do's and Don'ts about marketing to Latina moms