Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #LDD

MODERATOR:

Cynthia Corzo, Executive Editor, Hispanic Market Weekly

SPEAKERS:

• Gustavo Razzetti, Chief Strategy & Engagement Officer, Grupo Gallegos
• Jose Marquez, Executive Director of the Latinos In Sciences Technology Association (LISTA) and member of the FCC’s Advisory Committee for Diversity for Communications
• Borja Perez, VP of Digital & Social Media, Telemundo

SESSION OVERVIEW:

Not so long ago, research companies were talking about the “Digital Divide” between General Market and Latino consumers. Recent research has shown how this phenomenon is changing: Hispanics are moving from Tech Laggards to Tech Leaders. Hispanics are adopting new technologies –including Social Media and Mobile — at a faster speed than other segments.

With a smartphone penetration of over 45%, Latinos are leading the mobile web trend (Google predicts that by 2013 most of web access will come from mobile devices).  The same is at play with social media: Latinos are spending more time, growing at a faster pace and playing a more active role by creating content and using social media tools as a way of influencing their peers. Hear three experts discuss the new face of Latinos online and how companies can benefit from this new reality.

In this session you will learn:

• Why the old Digital Divide is almost fully a thing of the past for Latinos
• The new digital reality of Latino consumers
• Opportunities for marketers
• How Latinos are leading the mobile web and social media revolution
• Examples and case studies
• Best practices in maximizing technology to target online Latinos