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From Tech Laggards to Leaders: The Latino Digital Divide Revisted
    Tuesday April 10, 2012 10:00am - 11:00am @ Met 7 (3rd Floor) (J.W. Marriott Marquis Miami)



    Cynthia Corzo, Executive Editor, Hispanic Market Weekly


    • Gustavo Razzetti, Chief Strategy & Engagement Officer, Grupo Gallegos
    • Jose Marquez, Executive Director of the Latinos In Sciences Technology Association (LISTA) and member of the FCC’s Advisory Committee for Diversity for Communications
    • Borja Perez, VP of Digital & Social Media, Telemundo


    Not so long ago, research companies were talking about the “Digital Divide” between General Market and Latino consumers. Recent research has shown how this phenomenon is changing: Hispanics are moving from Tech Laggards to Tech Leaders. Hispanics are adopting new technologies –including Social Media and Mobile — at a faster speed than other segments.

    With a smartphone penetration of over 45%, Latinos are leading the mobile web trend (Google predicts that by 2013 most of web access will come from mobile devices).  The same is at play with social media: Latinos are spending more time, growing at a faster pace and playing a more active role by creating content and using social media tools as a way of influencing their peers. Hear three experts discuss the new face of Latinos online and how companies can benefit from this new reality.

    In this session you will learn:

    • Why the old Digital Divide is almost fully a thing of the past for Latinos
    • The new digital reality of Latino consumers
    • Opportunities for marketers
    • How Latinos are leading the mobile web and social media revolution
    • Examples and case studies
    • Best practices in maximizing technology to target online Latinos

    Type Advertising

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