Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Case

MODERATOR:
Richie Matthews, Managing Director, DIÁLOGO

PRESENTER:
Karen Comas, Social Media Manager, Telemundo Network

Novelas may never be the same after Telemundo's innovative social media strategy for it's "Relaciones Peligrosas" soap opera began employing an aggressive style of engagements with viewers that included Facebook chats, Twitter, YouTube, the use of hashtags and more.  The innovative digital strategy provides viewers and novela fans with a fully interactive SocialTV storytelling experience on a nightly basis, generating interest among existing fans and “friends” of fans that is reshaping how novelas are watched on TV, iPads and more.