Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #LNews

MODERATOR:
Audrey Ponzio, Senior Vice President, Edelman

SPEAKERS:
- Chris Peña, Executive Editor, NBC Latino
- Alberto Vourvoulias, Managing editor of FOX News Latino
- Lance Rios, Founder and CEO, Being Latino Online
- Miguel Ferrer, Managing Editor, Huffington Post LatinoVoices
- Fernando Vila, News Editor, Univision News 

In the past year a new crop of national, blog-style, English-language Latino news and community portals have riden the wave of social media to launch their content platforms: Being Latino Online, Fox News Latino, the Huffington Post LatinoVoices, NBC Latino and more.  These Hispanic-focused blog and news portals cover a wide variety of topics from culture and family to politics, education, immigration, celebrity news and health. In this session you’ll meet four of these top news portals and you’ll discover how each of these Latino platforms differentiate themselves in an increasingly competetive marketplace for content and readers.

In this session you will learn:

• The content, focus and style differences between the major Hispanic news portals
• How to collaborate with each platform to either contribute or generate content through them
• The plans each platform has to capture Hispanic audiences
• The Do’s and Don’ts for pitching them on potential story ideas
• How these platforms differentiate themselves from the older Hispanic portals like Terra, Univision.com and Yahoo en Español