Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Entr

MODERATOR:

Aurelia Flores, Founder, Powerful Latinas

PANELISTS:

• Jeannette Kaplun, Chief Content Officer/Founder at Todobebe /TV Host Viva la Familia
• Kathy Cano-Murillo, Artist and Founder, CraftyChicas.com
• Manny Ruiz, Founder, Hispanicize and PapiBlogger.com

SESSION DESCRIPTION:

You’ve known it.  You’ve felt it.  You believe it.  You want it.  Chances are if you’re a blogger or someone who is just very active in social media, you’re already an entrepreneur.  In this hyper social media age, your blog or digital identity is a digital media company so how can you potentially scale it up to the “next level?”

In this general assembly lunch session you will hear the behind-the-scenes stories of three Latino entrepreneurs who launched successful media ventures like LatCom Communications (creators of iCaramba), Crafty Chica, Hispanic PR Wire and Hispanic Digital Network.  Learn about their humble beginnings, how they developed their business concepts, built momentum, attracted talented partners and overcame daunting hurdles on their path to success.

You will be surprised by the inside stories and insights you will gain from these media entrepreneurs.  Their inspiring stories today will be yours tomorrow.

In this session you will learn:

• The inside success stories of three Latino media entrepreneurs behind Crafty Chica, LatCom Communications and Hispanic PR Wire/Hispanic Digital Network
• The keys to building a successful media company or blog
• The Dos and Don’ts of forming a great team
• The best business advice you’ll never find in a business book