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10:30am

Upping the Ante: Why Your Blog’s Content Matters So Much and What You Should Do About It
    Thursday April 12, 2012 10:30am - 11:25am @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Ante

    MODERATOR:
    Bill Gato,
    Editorial Director, Hispanicize.com

    SPEAKERS
    :
    Angelica Perez, Publisher, New Latina
    Mercedes Sanchez, Publisher, Be Chic Mag
    Maikel Rodriguez, Los Pichy Boys

    SESSION OVERVIEW:

    The session offers a strategic perspective on how to execute a consistent business and editorial plan for your web site. Key takeaways include addressing the importance of streaming video, tailoring the role of Social Media for your brand needs, and discerning between how to segment content into news, features, and opinions as a means to garner maximum engagement for your site.

    IN THIS SESSION YOU WILL LEARN ABOUT:

    • What your writing style says about your blog
    • How to create powerful, thought-provoking content (with intention)
    • Going beyond the stereotype; creating content that is King and Queen
    • You’ve been approached by a public relations person for this and that but do you have a PR strategy for your own site?
    • The A-Z’s to marketing yourself and your site and becoming known;
    • Outlining strategic networking opportunities that bring results
    • How to pick and choose conferences and maximize your networking potential

     


    Type Blogging
 

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