Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #GM

MODERATOR:

Jewel Figueras, Founder, Jewel's Fab Life

SPEAKERS:

• Araba Dowell, PR Manager for the Southeast Region, GM

• Stephanie Camargo Ruiz, Southeast Region Communications, GM

SESSION OVERVIEW:

Discover how this automotive company developed a grassroots campaign that leveraged social media to create outstanding results for the brand. The award-winning #ChevyCrawls concept is one that is authentic and engaging and was used to interact with key influencers and bloggers in the South Florida social media community.

You’ll learn how this team developed a creative social media activation to introduce the new lineup of Chevrolet vehicles to the local social media community and hosted its most successful crawl to-date with the #GMCroquetaCrawl by engaging with key Hispanic bloggers/influencers and captured the enthusiasm of the Hispanic community by focusing on a key passion-point, food! Bloggers will also have the opportunity to learn what are some of the best practices when it comes to working with brands and how to create the maximum ROI for both bloggers and brands. 

In this session you will learn:

• How to generate a positive brand image within a diverse social media community

• How to inspire online conversations on various social networks about your products, brand

• What are the Dos and Don’ts of building long-lasting relationships with social media enthusiasts/bloggers

• What are some tools bloggers need to consider when trying to partner with big brands

• How to target social media enthusiasts (via Twitter, Facebook, Foursquare and blogs) in the market place   to talk about your brand