Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Age

MODERATOR:

Mike Valdes Fauli, President, JeffreyGroup

SPEAKERS:

• David Puente, CNN, AC360° Producer and curator of “Latino in America” blog at CNN
• Verena Sisa, VP/Chief Strategy Officer ofConill/Saatchi & Saatchi
• Freddy Balsera, Principal, Balsera Communications and Hispanic strategist for Obama 2008 and 2012
• Carlos Curbelo, Republican strategist and Miami-Dade County School Board Member
• Karl Weiss, President, Market Perceptions & Latino Perceptions

SESSION OVERVIEW:

The exponential growth of the U.S. Hispanic market has produced a community with increased political clout.  Latinos are registering in greater numbers and representing a critical voting bloc across the country.  In many states, such as Florida, Latinos are often the element which tips the scales in major elections, and the 2012 Presidential contest will prove no different.   Both Republicans and Democrats understand this, battle lines have been drawn and the political stakes for the Latino vote grow stronger. In this context and despite economic hard times, Latinos are transforming the fabric of America and their influence will be felt come November.

A panel of experts who understand the nuances at the intersection of Hispanics and politics will delve into a wide range of issues, and also discuss the results of Conill’s proprietary study exploring perceptions of Hispanics and non-Hispanics, Influencers and followers, Democrats, Republicans and Independents across a myriad of political themes.

In Part One of this session you will learn:

- The impact Latinos are having in the U.S. and how that is being perceived across all demographics (Hispanics/non-Hispanics, age cohorts, political affinity segments, gender, etc)

- The hot button issues that are keeping Hispanics and non-Hispanics up at night and what they dream of: their concerns and aspirations

- The formidable challenges that both Republicans and Democrats face in trying to woo Latino voters and how those factors differ from the last presidential election in 2008

- How the Tea Party is influencing the way Republicans – and Democrats – message for the Latino vote.

- How Latino media – and especially social media – is being leveraged during this election cycle