Hispanicize 2012

SESSION HASHTAGS:  #Hispz12 #Multi

MODERATOR:

Cristy Clavijo-Kish, CEO, Hispanicize

SPEAKERS:

• Lamar Tyler, Founder, BlackandMarriedWithKids.com
• Chantilly Patiño, Founder, MulticulturalFamilia.com
• Ruby Wright, Founder, GrowingUpBlackxican.com
• Jose Sanchez, Founder, PiccoloMondoPR.com

SESSION DESCRIPTION:

Unlike other family blogs, multicultural family bloggers often deal with more complex social and cultural problems that impact their families: everything from marriage counseling to preventing teen pregnancies and keeping children in school.  In this session, you’ll discover why some of the nation’s top multicultural family bloggers view their blogs not solely as entertainment, but as a social necessity to save their communities and families.

The unique mission and point of view of these bloggers often create opportunities for brands to support these online communities and in the process win “share-of-heart” through the most universal passion point of all: familia marketing.   These bloggers will show you how to do it with multicultural families.

In this session you will learn:

• How multicultural bloggers use their blogs to impact their communities
• The cultural differences and nuances between multicultural parenting bloggers and mainstream parent bloggers
• Recent case studies and examples of brands that won “share of heart” through working with multicultural family bloggers
• The Do’s and Don’ts of approaching multicultural parent bloggers