Hispanicize 2012

SESSION HASHTAGS:  #Hispz12 #VIDA

SPEAKERS:

• Kathy Cano-Murillo, CraftyChica.com

• Divina, DancingHotdogs.com

• Bren Herrera, FlanboyantEats.com
• Helena Osorio, PinkGuayoyo.com

SESSION DESCRIPTION:

Latino lifestyle bloggers live life with gusto. They are the life connoisseurs of the Hispanic blogosphere. And they reflect their lifestyle passions in the clothes they wear, the foods they savor and the tech they play with. In this fun-filled session, discover how one of the most-coveted blogger segments capture their culture and passion – and even spurs it — through their words, photos, videos, podcasts and social media.

From technology to food, from nightlife to fashion, from books to movies, and from music to social events…learn what makes lifestyle trends resonate with these influencers.  Then, discover how marketers – who always seek to associate their brands with lifestyle pleasures – are partnering with lifestyle blogueros as brand ambassadors to engage new Latinos.

In this session you will learn:

•  The hottest Latino lifestyle bloggers and why they are the second most-coveted blogger segment after Latina mom bloggers

• The topics that lifestyle bloggers and brands care most about

• Successful case studies of brands that have partnered with Latino lifestyle bloggers as brand ambassadors

• The latest lifestyle trends among Latinos in general

• How bloggers reflect those lifestyle trends and create communities around their passions

• How brands can most effectively engage these lifestyle communities