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12:45pm

The Storms of Change: An In-Depth Look at Social Media’s Rising Role in Latin America
    Wednesday April 11, 2012 12:45pm - 1:40pm @ Plaza 4 & 5 (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #storm

    SPEAKER:

    Alex de Carvalho, Co-founder at The Startup Forum and Founder at Social Media Club South Florida

    SESSION DESCRIPTION:

    Social media has taken Latin America by storm.  According to Comscore In June 2011, 114.5 million people in Latin America visited a social networking site, representing 96 percent of the entire online population in the region.  

    In this session leading Latin American social media influencer Alex de Carvalho will present an overview of social media in Latin America, including a perspective on how demographic, economic, political, and cultural differences affect social media adoption and expression.  The presentation includes case studies to provide concrete examples of successful online outreach in Latin American platforms and communities.

    In this session you will learn:

    • Which are the main social media platforms and properties in South and Central America?
    • What are the main regional differences that affect the use of social media in the region?
    • How have media across Latin America approached social media?
    • Case studies of successful corporate social media outreach and promotion
    • How social media in Latin America is vastly different than social media for Latinos in the U.S.

    Type Social Media
 

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