Hispanicize 2012

SESSION HASHTAGS:  #Hispz12 #RonR

MODERATOR: Lance Rios, CEO, Being Latino

SPEAKER:  Ted Rubin, Chief Social Marketing Officer, Collective Bias

Building a relationship with existing and future customers is the true value and strength of social media/marketing and what will and has allowed brands to survive and flourish for the long-term. ROI (return on investment) is incredibly important whenever investing, but companies have to start looking at ROR:  Return on Relationship™, when planning, strategizing and most importantly evaluating social marketing … especially smaller competitors who can more easily drive and control Relationship Marketing. Return on Relationship™… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. ROR is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement with consumers.