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The Rules Of Engagement 2012: How Brands and their Agencies Can Effectively, Ethically and Comprehensively Collaborate with Latino Bloggers
    Wednesday April 11, 2012 8:40am - 10:00am @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Rules

    Mauricio Samayoa, Director Social Media Newlink Group

    • Yoly Mason, Las Blogueras
    • Piera Jolly, CEO, Latina Mom Bloggers and Founder, JollyMom.com
    • Stephen Chavez, National Chapter Board Member, HPRA


    Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.

    Hear our 2012 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for. Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.

    In this session you will learn:

    • The Top 10 Spoken and Unspoken Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
    • Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
    • Which types of brands are investing in Latino bloggers
    • Brand Expectations and Metrics in Latino blogger Sponsorships
    • The most common partnership challenges and how to overcome them
    • How to identify branding opportunities
    • Navigating through the FTC’s Full Disclosure guideline


    Type Social Media, Blogging

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