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12:45pm

Digital Éxito 3.0: Great Digital Case Studies from the Hispanic Portals
    Thursday April 12, 2012 12:45pm - 1:40pm @ Plaza 4 & 5 (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12 #Digt

    MODERATOR:

    Bill Gato, Editorial Director, Hispanicize.com

    SPEAKERS:

    - Chiqui Cartagena, VP Corporate Marketing, Univision
    - Luis Romero,
    Vice President of Digital Sales, Telemundo
    - Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks USA


    SESSION OVERVIEW:
     

    To keep pace with rapidly evolving Latino consumer behaviors and the fast growing age of social media, major Hispanic portals like Univision.com, Terra and Yahoo en español have been forced to rethink and adapt.

    In this session you’ll hear how the Hispanic portals are overhauling their online offerings for 3.0 success.  You hear from several leading Latino media professionals as they share some of their best case studies and best practices to target online Latinos.

    In this session you will learn:

    • Trends impacting the digital media industry
    • How media portals are adapting to new consumer realities
    • Best practices and case studies from work the portals are doing with major brands
    • How to most effectively combine digital with social media to target Latino consumers

     


    Type Advertising
 

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