Hispanicize 2012

SESSION HASHTAGS:  #Hispz12 #Digt

MODERATOR:

Bill Gato, Editorial Director, Hispanicize.com

SPEAKERS:

- Chiqui Cartagena, VP Corporate Marketing, Univision
- Luis Romero, Vice President of Digital Sales, Telemundo
- Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks USA


SESSION OVERVIEW: 

To keep pace with rapidly evolving Latino consumer behaviors and the fast growing age of social media, major Hispanic portals like Univision.com, Terra and Yahoo en español have been forced to rethink and adapt.

In this session you’ll hear how the Hispanic portals are overhauling their online offerings for 3.0 success.  You hear from several leading Latino media professionals as they share some of their best case studies and best practices to target online Latinos.

In this session you will learn:

• Trends impacting the digital media industry
• How media portals are adapting to new consumer realities
• Best practices and case studies from work the portals are doing with major brands
• How to most effectively combine digital with social media to target Latino consumers