Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #SEO

MODERATOR:

Bill Gato, Editorial Director, Hispanicize.com and Principal, Gato Advertising

SPEAKERS:

• Daniel Rosenstein,Consolidated Credit
• Sebastian Aroca, Managing Partner, Hispanic Market Advisors

SESSION OVERVIEW: 

Everybody knows SEO is a critical component to driving traffic but until recently SEO has been harder to figure out for Hispanic-targeted and Spanish-language Web sites in particular.  A panel of SEO experts will help you discover the keys to growing your Spanish-language web site’s traffic in an organic and exponential way that will help you tap into the Spanish-preferred and Spanish-dominant U.S. Hispanic Market.    The session will include highlights from Consolidated Credit, a brand that hasn’t had shortages of challenges to reach the Hispanic market but it’s now employing innovative strategies for business growth by building deep connections with Latinas.

In this session you will learn:

• Why you must include a Hispanic – and just Spanish – SEO plan in your overall SEO strategy

• Differences between English and Spanish SEO and how to employ the right combination of both to reach the entire spectrum of the Hispanic market

• Importance of keyword research/analysis and site architecture

• Best practices for optimizing your site content for Hispanic SEO

• Ways to improve your search engine placement and boost keyword ranking in SERP

• How to make social media and public relations work for SEO and vice versa

• Tips to executing a cost-effective Hispanic SEO campaign that can help you connect with the nation’s fastest growing community and expand your business.

• How to measure the ROI for your bilingual websites in a way that doesn’t interfere with metrics from the general market

- Key considerations and best practices for developing and implementing a Hispanic SEO strategy for your Web properties.

If you already have Spanish-language Web properties, it’s time to optimize them to increase organic traffic and seize new revenues from the Hispanic market. Then, along with the cultural relevant English-language Web properties, you’ll be well-positioned to reach the “entire” spectrum of the Hispanic market.