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Boring Not Allowed: How to Make Your Business and Personal Branding Stand Out
    Tuesday April 10, 2012 4:00pm - 5:00pm @ Met 7 (3rd Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Branding


    - Rosie Taylor, Principal, Rosie Media


    Nobody talks about a boring business. 

    In this session, the audience will learn the importance of crafting an authentic and powerful brand story that will help differentiate you from your competition. A memorable brand story makes an emotional and personal connection with its audience and it inspires interaction. Consequently, good storytelling in business communications takes a different tone than the traditional 'sell'; it takes the audience on a journey with the brand.

    I. Learn how to differentiate your brand so you can take price out of the equation.

    • Learn how to differentiate so you can take price out of the equation.
    • Understand why a customer experience is important part of creating a memorable brand
    • Learn the 7 Stages of Creating the Ultimate Customer Experience

    II. Use storytelling to help you build your brand and a brand experience.

    • Focus on Goals, Values, Purpose to Build a Story
    • Customers Become Brand Ambassadors
    • What Problem Do You Solve

    III. Learn how to effectively deliver your social brand

    • Turn your story into Visual Content for Your Social Brand
    • Enhance Brand Engagement with Your Online Community
    • Consistency Creates Flawless Recall

    Type PR

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