Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Branding

SPEAKERS:

- Rosie Taylor, Principal, Rosie Media

SESSION DESCRIPTION:

Nobody talks about a boring business. 

In this session, the audience will learn the importance of crafting an authentic and powerful brand story that will help differentiate you from your competition. A memorable brand story makes an emotional and personal connection with its audience and it inspires interaction. Consequently, good storytelling in business communications takes a different tone than the traditional 'sell'; it takes the audience on a journey with the brand.

I. Learn how to differentiate your brand so you can take price out of the equation.

• Learn how to differentiate so you can take price out of the equation.
• Understand why a customer experience is important part of creating a memorable brand
• Learn the 7 Stages of Creating the Ultimate Customer Experience

II. Use storytelling to help you build your brand and a brand experience.

• Focus on Goals, Values, Purpose to Build a Story
• Customers Become Brand Ambassadors
• What Problem Do You Solve

III. Learn how to effectively deliver your social brand

• Turn your story into Visual Content for Your Social Brand
• Enhance Brand Engagement with Your Online Community
• Consistency Creates Flawless Recall