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Latino Social Media for Social Good Half-Day Training: The Ultimate Guide for Non Profit Organizations Serving Hispanic & Multicultural Communities ( sponsored by Univision & Plus Three)
    Tuesday April 10, 2012 12:45pm - 5:45pm @ Ballroom (3rd Floor) (J.W. Marriott Marquis Miami)


    ***  Due to limited space, this session is for NON-PROFIT ORGANIZATIONS ONLY! 

    Cristy Clavijo-Kish, CEO, Hispanicize digital

    - Patricia Perez, Principal, VPE Public Relations
    - Eva Smith, Partner, Latina Mom Bloggers
    Juan Proano, Co-Founder, Plus Three
    - Estuardo Rodriguez, Staff Director, Friend of the American Latino Museum 

    This intensive half-day session features communications training specifically tailored to help non-profit organizations serving Latino and multicultural communities maximize their use of public relations and social media with a deep focus on social media.   Tools like Facebook, Twitter, blogs and more will be covered.

    In this session you will learn:

    -       The context of Latino social media: facts and figures

    -       How to build social media initiatives that resonate with the Latino communities you serve

    -       How to work with Latino bloggers

    -       How to deliver your message online

    -       How to set up and manage your non-profit’s Facebook and Twitter community platforms for Hispanic audiences

    -       How to maximize your use of video to tell compelling stories

    -        What campaigns create more engagement and responses

    -        What free and low-cost online tools you should consider

    -       How to use social media to fundraise


    Type Social Media

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