Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #SM4SG

***  Due to limited space, this session is for NON-PROFIT ORGANIZATIONS ONLY! 

MODERATOR:
Cristy Clavijo-Kish, CEO, Hispanicize digital

SPEAKERS:
- Patricia Perez, Principal, VPE Public Relations
- Eva Smith, Partner, Latina Mom Bloggers
- Juan Proano, Co-Founder, Plus Three
- Estuardo Rodriguez, Staff Director, Friend of the American Latino Museum 

This intensive half-day session features communications training specifically tailored to help non-profit organizations serving Latino and multicultural communities maximize their use of public relations and social media with a deep focus on social media.   Tools like Facebook, Twitter, blogs and more will be covered.

In this session you will learn:

-       The context of Latino social media: facts and figures

-       How to build social media initiatives that resonate with the Latino communities you serve

-       How to work with Latino bloggers

-       How to deliver your message online

-       How to set up and manage your non-profit’s Facebook and Twitter community platforms for Hispanic audiences

-       How to maximize your use of video to tell compelling stories

-        What campaigns create more engagement and responses

-        What free and low-cost online tools you should consider

-       How to use social media to fundraise