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11:00am

Secret Salsa: How To Create Authentic Brand Ambassadorships And Campaigns With Latino Food Bloggers
    Friday April 13, 2012 11:00am - 12:15pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Salsa

    MODERATOR: Stephen Chavez, LatinoFoodie.com

    SPEAKERS:

    • Bren Herrera, Founder, Flanboyant Eats
    • Erika Sanchez, Founder, Nibbles & Feast
    • Nicole Presley, Founder, Presley’s Pantry
    • Mando Rayo, Founder, Taco Journalism

    SESSSION DESCRIPTION:

    Ceviche. Ropa Vieja. Chicken Quesadillas. Arroz Con Gandules. Arepas. Are you hungry? Welcome to the delicious world of Latino foodie blogging and its plethora of dishes.  Moderator Stephen Chavez will provide a general overview of the nature of food blogs, what they cover, content needs, rules of food blogging, number of Latino food bloggers in this space and some of the key players, etc…

    This panel will be an interactive exchange, introducing case studies from Nestle, California Milk Processing Board, Club Mi Maseca, and others for brand and PR executives to learn unique and effective ways to successfully work with food bloggers. The panelists will demonstrate how to cultivate mutually beneficial relationships with them in order to expand a brand’s audience share and impressions.

    In this session you will learn:

    • The nature and number of Latino food blogs and what they cover
    • The key players in Latino food blogging
    • How to cultivate mutually beneficial relationships with Latino food bloggers in order to expand a brand’s audience share and impressions
    • Recent case studies from Nestle, California Milk Processing Board, Club Mi Maseca and others
    • The types of content that Latino foodies wish to write about
    • The rules of food blogging and how these apply in a Hispanic context
    • How Latino food bloggers are incorporating multimedia components such as webisodes to teach their readers how they cook

     


    Type Blogging
 

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