Sign up or log in to see what your friends are attending and create your own schedule!

View analytic


Building La Comunidad: How to Successfully Manage Online Latino Communities for Your Brand
    Friday April 13, 2012 1:30pm - 2:35pm @ Plaza 4 & 5 (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hisp12  #LComm

    Oralia Michel, OMÁGEN Marketing & PR Consultancy/ HPRA National


    • Silvina Jover-Cirillo, Community Manager, State Farm Latino
    • Genevieve Jenkins, FH Hispania social media and digital expert
    • Jose Villa, Principal, Sensis

    You’ve reached your goal of achieving the perfect number of ‘likes’ and followers for your brand, but how do you keep the community engaged?  A growing field in communications is the role of the community leader or manager, and it takes a special set of skills to succeed in balancing brand priorities with meaningful interaction among fans, friends, and followers.

    In this session you will learn:

    • The skills agencies and brands look for: hint, it is more than your ability to spend 16 hours on Facebook
    • How to identify, grow, and develop the right talent to spearhead a community
    • Successful practices in transparency and relationship building
    • The types of Hispanic Personas and their differences with other segments
    • How are Hispanics differentiated in their use of social media?
    • How to connect, when to respond, and language considerations when reaching Latino communities

    Type Social Media

Sign up or log in to save this event to your list and see who's attending!


Get Adobe Flash player