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Building La Comunidad: How to Successfully Manage Online Latino Communities for Your Brand
    Friday April 13, 2012 1:30pm - 2:35pm @ Plaza 4 & 5 (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hisp12  #LComm

    Oralia Michel, OMÁGEN Marketing & PR Consultancy/ HPRA National


    • Silvina Jover-Cirillo, Community Manager, State Farm Latino
    • Genevieve Jenkins, FH Hispania social media and digital expert
    • Jose Villa, Principal, Sensis

    You’ve reached your goal of achieving the perfect number of ‘likes’ and followers for your brand, but how do you keep the community engaged?  A growing field in communications is the role of the community leader or manager, and it takes a special set of skills to succeed in balancing brand priorities with meaningful interaction among fans, friends, and followers.

    In this session you will learn:

    • The skills agencies and brands look for: hint, it is more than your ability to spend 16 hours on Facebook
    • How to identify, grow, and develop the right talent to spearhead a community
    • Successful practices in transparency and relationship building
    • The types of Hispanic Personas and their differences with other segments
    • How are Hispanics differentiated in their use of social media?
    • How to connect, when to respond, and language considerations when reaching Latino communities

    Type Social Media

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