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A Holistic Approach to Engage Influencers, Manage Reputations and Deliver Results for Advocacy and Public Affairs Programs in Latin America
    Friday April 13, 2012 3:30pm - 4:30pm @ Plaza 4 & 5 (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Hlst


    - Kety Esquivel, Vice President, Digital Influence
    - Felipe Benitez Account Director, Public Affairs

    Creating comprehensive public affairs and advocacy communication strategies for international audiences requires a multi-faceted approach that combines digital and traditional media tactics.  These kinds of tactics are needed to maximize visibility, foster audience engagement, create and deliver compelling messages that influence perceptions and enhance reputations.

    The session will provide tools to companies, non-governmental organizations and government agencies an overview of effective tools and approaches to develop synergies among digital and traditional media communication tactics.

    In this session you will learn:

    • The marketing formula behind the COP 16 (Climate Change Conference) Mexico Stop Belo Monte Campaign , which included the participation of movie director James Cameron Indigenous rights movements in Latin America
    • Principles of the strategic communications planning
    • Principles of Influencers Mapping and engagement
    • Best practices in blogger engagement
    • Best practices in traditional media relations
    • Create synergies between digital and traditional media outreach


    Type PR

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