Hispanicize 2012

SESSION HASHTAG:  #HISPZ12 #LGBT

MODERATOR:

- Gabriel Reyes, Principal, Reyes Entertainment

SPEAKERS:

- Monica Trasandes, Director of Spanish-Language Media, GLAAD

- Brian Pacheco, Spanish-Language Media Strategist, GLAAD

- George Carrancho, Manager of Diversity Markets, AmericanAirlines

SESSION OVERVIEW:

Studies and polls show that Latino support for LGBT issues and people is growing. This is, in part, because many Latinos know LGBT people who are family, friends or co-workers. The LGBT movement among Latinos in both the U.S. and worldwide is also growing—in the US and Latin America, people are coming out and speaking out in media. Smart marketers have noticed: LAN Chile in 2010 was a supporter of the Pride March in San Francisco. American Express, IBM, Levi Strauss, Delta and many other corporations now advertise in LGBT media in the U.S. and internationally. This session will focus on trends in LGBT support and how to successfully communicate with these media consumers.

In this session you will learn:

·         What studies and polls say about Latinos’ attitudes toward LGBT people and issues

·         What is happening in key LGBT movements in Latin America

·         How media portrayals have evolved along with public opinion

·         How social media platforms like Facebook and Twitter are connecting people and creating activist communities online.

·         What brands are targeting LGBT consumers and which stand out.