Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Vid

SPEAKERS:

• Alvaro Cabal, Ford
• David Henry, President & CEO, TeleNoticias
• Ariel Coro, President, Tu Tecnología

Session Overview:

Video is one of the hottest tools for marketers now.  We all know that YouTube is the #2 search engine, but what does that mean for the companies and PR Pros?  The answer is simple.  If you’re not on YouTube, you’re not being seen.

Yet, most people aren’t using video properly.  They make mistakes that prevent their videos from being seen,getting views, and getting results.  And it’s not ALL about content (thought that is certainly part of it).  Proper keyword research and video SEO are critical to success.

We will get into common mistakes, factors that impact whether people view and share your video, and information on keywords, SEO and more.  We will use client examples to show examples the successful use of video.

In this session you will learn:

• Why video is so important now and why it will continue to be more so in the future
• What to do and how to make your video work for your PR programs
• What kinds of stories to tell (and you MUST be telling a story!)
• Why YouTube is essential to success
• Keys to a successful YouTube channel
• Other points of distribution and how they work to support you YouTube channel
• An overview on keywords
• An overview on video SEO
• Client case studies / successes