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Fútbol Marketing in 2012: Tapping into the Power of Soccer to Engage Latinos
    Friday April 13, 2012 3:30pm - 4:30pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Ftbl


    Eric Diaz, Principal, DK Web Consulting and Social Media Spanish

    - Fernando Fiore, host of the Univision’s sports show ‘Republica Deportiva’

    - Hector Galvan, Sprint

    - Francisco Terreros, Director of Multicultural Business Development, Columbus Crew of Major League Soccer

    - Michael Olguin, Founder, Formula PR

    Fútbol is without doubt the world’s number one sport and one of the most popular vehicles brands consistently use to reach Latino consumers in the U.S. today.

    Using case studies from brands and professional soccer, a distinguished panel of soccer marketers, brands and media personalities will give you the ultimate insights on how soccer can be most effectively used today to reach U.S. Hispanic soccer fans.

    In this session you will learn:

    - Best practices in communicating with the Hispanic soccer audience

    - How soccer can help companies reach this segmented audience

    - How to effectively engage fans for brands through social media outlets

    - Case studies from experts in the industry on how to develop engagement and loyalty with Hispanic soccer fans

    - An inside look at how one Major League Soccer team uses Hispanic marketing to target their fans

    - Marketing strategies to look for at the upcoming World Cup 2014 in Brazil


    Type Advertising

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