Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Trvl

MODERATOR:

• Sonia Diaz, Balsera Communications

SPEAKERS:

• Laura Spencer, Social Media Manager, Disney Destinations
• Tracey Friley, OneBrownGirl.com
• Maria de Los Angeles, SexandtheBeach
• Manny Ruiz, Chairman of Hispanicize and Founder, PapiBlogger.com

SESSION DESCRIPTION:

Recognizing their purchasing influence over travelers, major destinations and resorts are tapping a new crop of Latino and multicultural travel bloggers and inviting them to Europe, Asia, Latin America, the Caribbean and many of the 50 States. Discover these new Latino Hemingways and learn how they live in the moment when they travel and still find time to turn on their iPads and capture their adventures.

How are these backpacking blogueros using social media and multimedia to grow their audience? And how have they remedied a glaring Hispanic content void that traditional media outlets were never able to fill? Fasten your seatbelts – and laptops – for a journey with Latino and multicultural travel bloggers.

In this session you will learn:

• How Latino travel bloggers are finding inspiration and discipline to create their content and ensure quality
• Why destinations and resorts want to work with Latino and multicultural bloggers
• Recent travel blogging case studies from Latino and multicultural travel bloggers
• The travel checklist every brand need to work with bloggers
• How travel bloggers use multimedia and social media to promote their travel sponsors
• How to work within the FTC guidelines for Full Disclosure
• How Latino bloggers build their audience and monetize their blogs
• Which areas of travel writing are still under-covered by traditional media and bloggers to this day and how you can get in on the adventure