Hispanicize 2012

SESSION HASHTAGS:  #Hispz12 #Esp

MODERATOR:
- Sara Ines Calderon, News Taco

SPEAKERS:

 - Romina Tibyt, Blogger, Mama XXI

- Maybeline Valenti, Blogger, Naturalmente Mamá 

- Mirna Arce, Blogger, Ahorros Con Cupones

SESSION DESCRIPTION:

Roughly one third of U.S. Hispanics are Spanish-dominant and un-acculturated  – the most elusive Hispanic demographic on the Internet. It’s a niche too large for digital marketers to ignore.  Meet some of the top Spanish-language blogueras/os who hail from this demographic and cater to it with culturally and linguistically relevant content.

Discover the nuances and misconceptions of working with these Spanish-only bloggers. What topics are most relevant to their readers as they settle into their new lives in the United States? How should brands tailor their sponsorships for these influential bloggers to be most effective? Which brands are having success with this niche?

In this session you will learn:

• The nuances of working with Spanish-only bloggers
• Why you can’t search for Spanish-language bloggers the way you do for English-language Latino bloggers
• Why brands should care about working with Spanish-only bloggers
• The misconceptions about marketing to Spanish-dominant, un-acculturated Hispanics through social media
• Examples of brands that are working with Spanish-only bloggers
• The not-so-obvious way to find/identify bloggers en Español.
• The differences between in-culture and in-language sponsorship concepts