SESSION HASHTAGS: #Hispz12 #Esp
- Sara Ines Calderon, News Taco
- Romina Tibyt, Blogger, Mama XXI
- Maybeline Valenti, Blogger, Naturalmente Mamá
- Mirna Arce, Blogger, Ahorros Con Cupones
Roughly one third of U.S. Hispanics are Spanish-dominant and un-acculturated – the most elusive Hispanic demographic on the Internet. It’s a niche too large for digital marketers to ignore. Meet some of the top Spanish-language blogueras/os who hail from this demographic and cater to it with culturally and linguistically relevant content.
Discover the nuances and misconceptions of working with these Spanish-only bloggers. What topics are most relevant to their readers as they settle into their new lives in the United States? How should brands tailor their sponsorships for these influential bloggers to be most effective? Which brands are having success with this niche?
In this session you will learn:
Attendance numbers do not account for private attendees. Get there early!