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Marketing to New Generation Latinos: The Biggest Demographic of Hispanic Consumers
    Thursday April 12, 2012 1:45pm - 2:45pm @ Plaza 4 & 5 (5th Floor) (J.W. Marriott Marquis Miami)


    Al Quintana, CEO, The Digital Raindance


    Javier Farfan, Director of Cultural Branding, Pepsico 

    Gustavo Razzetti, Chief Strategy & Engagement Officer, Grupo Gallegos

    David A. Chitel, Founder & Chairman, NGLC (New Generation Latino Consortium)

    Approximately 62% of all U.S Hispanics are U.S. born, which means they are born into a mindset of duality and a reality of English, Español, Spanglish and all of the above that is both diverse and challenging for marketers. While the Hispanic marketing industry debates how this fast-growing segment of Latinos is to be engaged major Hispanic brands like Pepsico and organization like the New Generation Latino Consortium are helping set the tone for how to best connect with this segment.

    In this session, you will learn:

    • Key facts and figures about the growing power of NGLs?
    • Insights from Pepsico's Brisk brand case study
    • How marketing to NGLs is both about language and about culture
    • The media and technology platforms NGLs prefer
    • The implications of NGLs for Spanish-language media
    • How social media is playing a factor in marketing to NGLs


    Type Advertising

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