MODERATOR:
Al Quintana, CEO, The Digital Raindance
SPEAKERS:
Javier Farfan, Director of Cultural Branding, Pepsico
Gustavo Razzetti, Chief Strategy & Engagement Officer, Grupo Gallegos
David A. Chitel, Founder & Chairman, NGLC (New Generation Latino Consortium)
Approximately 62% of all U.S Hispanics are U.S. born, which means they are born into a mindset of duality and a reality of English, Español, Spanglish and all of the above that is both diverse and challenging for marketers. While the Hispanic marketing industry debates how this fast-growing segment of Latinos is to be engaged major Hispanic brands like Pepsico and organization like the New Generation Latino Consortium are helping set the tone for how to best connect with this segment.
In this session, you will learn: