Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Rumba

MODERATOR:  Bel Hernandez, Founder, Latin Heat Media

SPEAKERS:

• Rosy Cordero, AccidentalSexiness.com
• Teresa Garza, Actress and Blogger, ChecaLAMovie.net
• Gabriela Natale President, SuperLatina Inc.
• Lynn Ponder, WebCityGirls

SESSION DESCRIPTION:

Latino entertainment bloggers love to roll with the Red Carpet and who can blame them?  When it all comes down to it’s cool to be recognized as an influencer that is often feted by the $50 billion global entertainment industry.

In this panel you will meet some of the emerging Latino entertainment platforms and bloggers that are enjoying the most recognition and influence as celebrity experts, studio insiders, film reviewers and more. How are they leveraging their influence over studios and directors for brand sponsorships?  How are they growing their audiences? And how are brands and publicity-hungry indie filmmakers finding and courting these bloggers?

In this session you will learn:

• Who are some of the most influential Latino entertainment and celebrity bloggers
• Why brands are focusing on Latino entertainment bloggers to build long-term brand loyalty
• How entertainment bloggers engage and grow their audiences
• How Latino indie filmmakers are pursuing these entertainment bloggers for reviews and how to best go about that
• The challenges Latino bloggers face in covering the Latino entertainment and celebrity worlds
• How Latino entertainment bloggers leverage their influence for brand partnerships
• The types of sponsorships and messages that are best suited for entertainment bloggers