Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Bprop

SPEAKERS:

• Cristina Alfaro, US Communications Manager for McDonald’s USA
• Jennifer Gonzalez-Stansfield, VPE Public Relations, Vice-President Consumer Strategies Group

SESSION OVERVIEW:
As a blogger, do you like to come up with unique ideas to engage with your readers on behalf of a brand or a corporation but struggle with figuring out how to best pitch your ideas? Then join us for a workshop that will offer you helpful insights on how to begin bridging that gap.

During this session, you will hear from corporate and PR agency representatives who will share tips on how to put together a winning business pitch. Participants will learn how relationships between PR agencies and their corporate clients work, and what potential clients look for when reviewing proposals. In addition, at the end of the session participants will be invited to develop an actual business proposal to bid for a real business opportunity to support the launch of a new McDonald’s product.

In this session you will learn:
• What are the key things that any business proposal should include for consideration by PR agencies and corporations
• What are the Do’s and Don’ts of pitching an idea to a potential client
• Why researching your potential client before you pitch your business ideas is essential
• How to differentiate yourself from others offering similar ways to connect consumers with a brand through social media