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Social Shopping: An In-depth Look at Hispanic Mobile Experiences in Retail Settings
    Thursday April 12, 2012 1:45pm - 2:45pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Mbl


     Luis Caballero from RadioShack


    • José Villa, CEO Sensis, Los Angeles
    • Ramiro Padilla, Analytics Director, Sensis, Los Angeles


    We know that Hispanic consumers are power users of mobile phones, big on social media and love to shop but until now no one has definitely revealed how all three relate.

    In this insightful session you will be the first to learn about an in-depth consumer research project conducted by Sensis and Whitehorse Digital Futures Group in partnership with Hispanicize Research.  This first-of-its-kind study presentation will delve deep into the social nature of Hispanic mobile behavior to assist their purchasing decisions in retail environments.  If you’ve been wondering how to develop social mobile strategies for Hispanics who use mobile devices, particularly smartphones, you can’t affort to miss this session.

    In this session you will learn:

      • The latest information on how Hispanics use smartphones to access the Web, and how they utilize them in an in-store retail setting to inform their purchasing decisions.
      • How Hispanics over-index the general market in use of mobile technology in retail environments and are big “social shoppers” (most commonly including family members), and how that impacts their purchasing decisions?
      • Illustrate how Hispanics’ social nature translates into “social shopping”, with the assistance of smart mobile devices.
      • Provide insights on how retailers, CPGs, and other companies interested in selling to Hispanics in the U.S. can leverage the mobile medium to create relevant in-store experiences for Hispanic consumers and create long-term, meaningful relationships with them to increase their life-time value as customers.
      • Why retailers, CPGs, and other consumer-oriented companies in the U.S. should develop targeted mobile social shopping experiences that appeal to Hispanics who own smartphones.


    Type Social Media

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