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Ballroom (3rd Floor) JW Marriott Marquis Miami Met 5 (3rd Floor) Met 6 (3rd Floor) Met 7 (3rd Floor)
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First Annual Champions of Corporate Diversity Lunch (Co-sponsored by UnitedHealthcare and PRSA) 11:25 - 12:25

Latino Social Media for Social Good Half-Day Training: The Ultimate Guide for Non Profit Organizations Serving Hispanic & Multicultural Communities ( sponsored by Univision & Plus Three) 12:45 - 05:45

REGISTRATION (3rd Floor) 08:00 - 05:00

Event Break

BREAK

Making the Transition from Novelas to Mainstream TV and the Big Screen: Actors Workshop ( 1/2 DAY WORKSHOP) 08:30 - 11:30

Is Your Brand Ready to Engage Latinos Online? 12:30 - 01:30

Blogging 101 (en español) 01:35 - 02:35

Customizing and Enhancing Your Blog's Design 101 03:00 - 04:00

LGBT Latinos: Why Smart Marketers Get It and Which Brands Are Doing it Best 09:00 - 10:00

Non-for-Profit Case Study: Using Social Media to Deliver Health Messages and Engage with Latina Moms and Families 10:00 - 11:00

Café Con PR: How the Power of Twitter Helped Dunkin’ Donuts Introduce Café Con Leche and Cuban Flatbread Sandwich in Miami 12:30 - 01:30

Hispanic Media Relations In 2012: How PR Pros are Using Traditional and Social Media Tools to Tell Stories and Generate Coverage 01:35 - 02:35

Latino Tech and Social Media Entrepreneurs' Roundtable 03:00 - 04:30

From Tech Laggards to Leaders: The Latino Digital Divide Revisted 10:00 - 11:00

3rd Annual State of Latino Social Media Roundtable 01:35 - 03:05

Boring Not Allowed: How to Make Your Business and Personal Branding Stand Out 04:00 - 05:00

Ballroom (3rd Floor) JW Marriott Marquis Miami Met 5 (3rd Floor) Met 6 (3rd Floor) Met 7 (3rd Floor)
Press Room Trail Theater
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Press Conference wtih Cesar Millan 10:00 - 11:00

Film Screening: Kiki Melendez's The Journey of a Female Comic (La Trayectoria De Una Comediante) 07:00 - 09:00

Press Room Trail Theater
 
 
Ballroom (3rd Floor) Bayside Gallery 1 (4th Floor) Junior Ballroom A (5th Floor) Junior Ballroom B & C (5th Floor)
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BREAKFAST with Walt Disney Imagineer and Inventor Alfredo Ayala 07:30 - 08:35

LATINOVATOR LUNCH with Univision Anchor Maria Elena Salinas

McDonald's Blogger & Media Yacht Party 08:00 - 11:00

Se Habla Español: The Nuances Of Working With Influential Spanish-Dominant Bloggers 08:40 - 10:00

Lucrative Opportunities Directing Commercials And Music Videos 10:30 - 11:30

A 360-View at Documentary Story Telling for Latino Filmmakers 12:45 - 01:40

How to Stumbleupon + Pinterest Traffic to your blog or website 01:45 - 02:45

Star-making Roles 03:15 - 04:15

Latino Writers - Universal Stories for Mass Audiences 08:40 - 10:00

Why Not Do It For Real?: Reality Advertising and the Latino Consumer 10:30 - 11:30

Break On Through to the Latino Side: Selling Breakthrough Latino Creative 12:45 - 01:40

Film Festivals: Beyond the Film Screening 01:45 - 02:45

PR CASE STUDY: The Award-winning ‘Suave Professionals Desfilando Contigo’ Campaign 03:15 - 04:15

The Rules Of Engagement 2012: How Brands and their Agencies Can Effectively, Ethically and Comprehensively Collaborate with Latino Bloggers 08:40 - 10:00

Case Study: Telemundo Social Novela "Relaciones Peligrosas" 10:30 - 11:30

Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote ( Sponsored by Nuestro Rio) 12:45 - 01:45

Kill the Crabs: Why Latinos Struggle with the ‘Crabs in the Bucket’ Syndrome and How to Overcome It 01:45 - 02:45

Civic Advocacy: How to Mobilize Latinos to Rally Around Grassroots Civic Causes and Issues (Sponsored by Plus Three) 03:15 - 04:15

Ballroom (3rd Floor) Bayside Gallery 1 (4th Floor) Junior Ballroom A (5th Floor) Junior Ballroom B & C (5th Floor)
JW Marriott Marquis Miami Met 4 (3rd Floor) Plaza 4 & 5 (5th Floor) Press Room Tower Theater
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REGISTRATION (3rd Floor) 07:00 - 05:00

Exhibit & Product Halls Open 07:30 - 05:00

COFFEE BREAK

COFFEE BREAK

CLOROX WELCOME RECEPTION (19th Floor) 05:15 - 07:15

Livin’ La Vida Blogger: How Latino Lifestyle Bloggers Are Engaging Their Communities and Helping Brands Get In On The Fun 10:30 - 11:30

Multicultural Family Bloggers: Their Mission and Influence

Blogging 101: Creating And Scaling Up Your New Latino Blog 03:15 - 04:15

Accounting and Legal Workshop for Latino and Multicultural Bloggers (Sponsored by Marin, Eljaiek & Lopez, P.L) 04:15 - 05:15

The U.S. Census 2012 Update: An In-Depth Look at the Latest Numbers and Their Implications (Sponsored by Offerwise) 08:40 - 10:00

The Storms of Change: An In-Depth Look at Social Media’s Rising Role in Latin America 12:45 - 01:40

The Power of Musica: An Inside Look at BlackBerry’s Innovative Q’Viva Platform and What We Can Learn About Effectively Marketing to Latinos through Music 01:45 - 02:45

For the Brand’s Greater Good: Best Practices for Productive and Positive Agency Collaboration 03:15 - 04:15

Be the first to experience 12 new attractions in 2012 - Orlando me hace feliz! 11:00 - 12:00

Press Conference with Maria Elena Salinas 12:45 - 01:45

Nuestro Rio Celebrates Cesar Chavez with Corrido Live Performance to Urge Policymakers to Protect Colorado River and Preserve Latino History 02:00 - 03:00

Movie Night - Tower Theater 06:30 - 11:30

JW Marriott Marquis Miami Met 4 (3rd Floor) Plaza 4 & 5 (5th Floor) Press Room Tower Theater
 
 
Ballroom (3rd Floor) Gallery 1 (4th Floor) Junior Ballroom A (5th Floor) Junior Ballroom B & C (5th Floor) JW Marriott Marquis Miami
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LATINOVATOR BREAKFAST with Latina entrepreneur Nely Galan 07:30 - 08:40

LATINOVATOR LUNCH - Emilio Estefan 11:45 - 12:45

Upping the Ante: Why Your Blog’s Content Matters So Much and What You Should Do About It 10:30 - 11:25

Going it alone: Re-thinking the Distribution Deal 12:45 - 01:40

Social Shopping: An In-depth Look at Hispanic Mobile Experiences in Retail Settings 01:45 - 02:45

The Diverse World Of Entertainment Journalism 03:10 - 04:10

Red Carpet Rumba: Latino Entertainment Bloggers and Media Discuss How to Score Coverage in their Platforms 12:45 - 01:40

Location, Location, Location…And Incentives 01:45 - 02:45

Reaching for Relevance: The Future of Multicultural Agencies 03:10 - 04:10

Google 2012 Hispanic Update with Mark Lopez 08:45 - 10:00

Mami Dearest: Why Latina Moms Rock the Hispanic Market and How to Successfully Engage Them (Sponsored by Latina Mom Bloggers) 10:30 - 11:25

Super Online Moms: What You Need to Know to Tap into the Power & the Influence of Latina Mom Bloggers

The Digital Transformation of Traditional Hispanic Media: How TV, Radio, Print and Even Online are Changing in the Age of Social Media 01:45 - 02:45

The Art of Community Building on Twitter Latino 03:10 - 04:05

REGISTRATION (3rd Floor) 07:00 - 04:15

COFFEE BREAK

COFFEE BREAK

Ballroom (3rd Floor) Gallery 1 (4th Floor) Junior Ballroom A (5th Floor) Junior Ballroom B & C (5th Floor) JW Marriott Marquis Miami
Met 4 (3rd Floor) Plaza 4 & 5 (5th Floor) Press Room Regal South Beach Stadium 18
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Let Them Eat #Croquetas! How General Motors And Bloggers Took The South Florida Social Media Community By Storm 08:45 - 10:00

A Matter of Life and Death: Best Practices and Case Studies to help Latinos Improve their Health Literacy 10:30 - 11:25

Closing the Gap: How the Lance Armstrong Foundation is Serving Hispanics Affected by Cancer 12:45 - 01:40

How To Become A Successful V-Logger And Drive Traffic To Your Blog 01:45 - 02:45

Are Your Videos Getting Viewed? Top Tips to Video Success 03:10 - 04:10

Bloggers Only Session (By Invitation) 08:45 - 10:00

Tengo Blog Will Travel: The Adventures Of Latino And Multicultural Travel Bloggers 08:45 - 10:00

From ROI to ROR: Why Return on Relationship May be the Best Way to Measure Social Media Marketing Success 10:30 - 11:25

Digital Éxito 3.0: Great Digital Case Studies from the Hispanic Portals 12:45 - 01:40

Marketing to New Generation Latinos: The Biggest Demographic of Hispanic Consumers 01:45 - 02:45

How to Develop a Latino Blogger Business Proposal for Consumer Brands – 10 Must Haves for Your Pitch 03:10 - 04:10

Press Conference with Nely Galan 08:45 - 09:45

Aliza Lifshitz, MD introduces - Hispanic Nurses Network "A Matter of Life and Death” 09:20 - 10:20

Press conference with Emilio Estefan 12:45 - 01:45

elwiri, the first Spanish-language "lifestyle" mobile application 02:00 - 03:00

BlackBerry Black Carpet 06:15 - 07:00

Film Screenings- National Latino Film Showcase (Presented by BlackBerry) 07:00 - 09:00

Official After Party of Hispanicize 2012 (Sponsored by Diageo)

Met 4 (3rd Floor) Plaza 4 & 5 (5th Floor) Press Room Regal South Beach Stadium 18
 
 
Ballroom (3rd Floor) Gallery 1 (4th Floor) Junior Ballroom A (5th Floor) Junior Ballroom B & C (5th Floor) JW Marriott Marquis Miami
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Mañanita Bloggers Only Breakfast (By RSVP to Fox Hispanic Media ONLY) 07:30 - 08:55

LATINOVATOR BREAKFAST - Cesar Millan (Sponsored by Fox Hispanic Media) 09:00 - 10:00

Entrepreneurs Lunch- Blood, Sweat & Tears: Digital Success Stories From Four Latino Media Entrepreneurs 12:20 - 01:25

Blogging For A Cause: How Latino Bloggers Are Using Social Media To Champion A Good Cause 10:00 - 11:00

Secret Salsa: How To Create Authentic Brand Ambassadorships And Campaigns With Latino Food Bloggers 11:00 - 12:15

Essentials to a Successful Film Marketing Campaign 01:30 - 02:45

Fútbol Marketing in 2012: Tapping into the Power of Soccer to Engage Latinos 03:30 - 04:30

In The World Of Spill.Com 10:00 - 11:00

A Model for Hispanic CSR Initiatives: McDonald’s 27-Year Legacy of Serving Hispanic Students 01:30 - 02:30

Collaborations: The Director/Producer Dynamic 03:15 - 04:45

Meet the Latino News and Culture Sites: Huffington Post Latino Voices, Univision, Being Latino, FOX News Latino and NBC Latino 10:00 - 11:00

YouTube 2012 Hispanic Update 11:00 - 12:15

A Brand Marketer's Guide to Facebook Latino & Multicultural Engagement 01:30 - 02:30

REGISTRATION (3rd Floor) 07:00 - 04:45

Exhibit & Product Halls Open 08:00 - 05:00

COFFEE BREAK 02:30 - 03:30

Exhibit Area Sponsors Round Robin of Raffles for Bloggers

Ballroom (3rd Floor) Gallery 1 (4th Floor) Junior Ballroom A (5th Floor) Junior Ballroom B & C (5th Floor) JW Marriott Marquis Miami
Met 4 (3rd Floor) Plaza 4 & 5 (5th Floor) Press Room Villa Vecchia
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Overcoming the Mariachi Band Syndrome: How Young Creatives are Moving Boldly Beyond Latino Stereotypes 10:00 - 11:00

CASE STUDY: Get to a Better State (State Farm Case Study) 11:00 - 12:15

Los Geeks 3.0: Meet The Latino Tech Bloggers (Sponsored by SPRINT) 01:30 - 02:30

Keys to SEO Success for Your U.S. Hispanic Websites 03:30 - 04:30

Ay Que Linda! The New Power And Influence Of Latina Fashionista Bloggers (sponsored by ViveMejor) 10:00 - 11:00

Yo Decido: How Latino media will cover the 2012 elections (Sponsored by VOXXI) 11:00 - 12:15

Building La Comunidad: How to Successfully Manage Online Latino Communities for Your Brand 01:30 - 02:35

A Holistic Approach to Engage Influencers, Manage Reputations and Deliver Results for Advocacy and Public Affairs Programs in Latin America 03:30 - 04:30

Media meet and greet with two Latino legends of journalism, Emilio Sanchez and Ruben Navarrette

Scarface Cult Film Screening - Closing Night Event (Sponsored by Bacardi USA, BlackBerry and Cricket Wireless) 06:00 - 11:55

Met 4 (3rd Floor) Plaza 4 & 5 (5th Floor) Press Room Villa Vecchia
 

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