SESSION HASHTAGS: #Hispz12 #B101SP
Speakers:
Yoly Mason, Las Blogueras
Rory Lassanske, Mama Contemporanea
SESSION DESCRIPTION:
This is the Spanish-only version of the session described below.
If you recently started your blog or are planning to launch one this MUST ATTEND session is just for you. Join this session to learn everything you need to quickly, efficiently and economically optimize your blog for success. From technology to marketing, monetizing your blog to curating content, this is the open session for blog newbies you always dreamed of attending.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #BDes
Everything you need to know about designing, optimizing and customizing your blog.
SESSION HASHTAGS: #Hispz12 #Esp
MODERATOR:
- Sara Ines Calderon, News Taco
SPEAKERS:
- Romina Tibyt, Blogger, Mama XXI
- Maybeline Valenti, Blogger, Naturalmente Mamá
- Mirna Arce, Blogger, Ahorros Con Cupones
SESSION DESCRIPTION:
Roughly one third of U.S. Hispanics are Spanish-dominant and un-acculturated – the most elusive Hispanic demographic on the Internet. It’s a niche too large for digital marketers to ignore. Meet some of the top Spanish-language blogueras/os who hail from this demographic and cater to it with culturally and linguistically relevant content.
Discover the nuances and misconceptions of working with these Spanish-only bloggers. What topics are most relevant to their readers as they settle into their new lives in the United States? How should brands tailor their sponsorships for these influential bloggers to be most effective? Which brands are having success with this niche?
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #VIDA
SPEAKERS:
SESSION DESCRIPTION:
Latino lifestyle bloggers live life with gusto. They are the life connoisseurs of the Hispanic blogosphere. And they reflect their lifestyle passions in the clothes they wear, the foods they savor and the tech they play with. In this fun-filled session, discover how one of the most-coveted blogger segments capture their culture and passion – and even spurs it — through their words, photos, videos, podcasts and social media.
From technology to food, from nightlife to fashion, from books to movies, and from music to social events…learn what makes lifestyle trends resonate with these influencers. Then, discover how marketers – who always seek to associate their brands with lifestyle pleasures – are partnering with lifestyle blogueros as brand ambassadors to engage new Latinos.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Multi
MODERATOR:
Cristy Clavijo-Kish, CEO, Hispanicize
SPEAKERS:
SESSION DESCRIPTION:
Unlike other family blogs, multicultural family bloggers often deal with more complex social and cultural problems that impact their families: everything from marriage counseling to preventing teen pregnancies and keeping children in school. In this session, you’ll discover why some of the nation’s top multicultural family bloggers view their blogs not solely as entertainment, but as a social necessity to save their communities and families.
The unique mission and point of view of these bloggers often create opportunities for brands to support these online communities and in the process win “share-of-heart” through the most universal passion point of all: familia marketing. These bloggers will show you how to do it with multicultural families.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Pint
SPEAKERS:
Yolanda Machado, blogger, Sassy Mama in L.A.
Amber Ortega, blogger, Thrifty Ninja
Jewel Figueras, blogger, Jewel's Fab Life
Learn how to make stumbleupon & Pinterest work for you and your brand in just a few easy steps, and stumble your way into big traffic.
SESSION HASHTAGS: #Hispz #B101
MODERATOR:
- Eva Smith, Partner, Latina Mom Bloggers and Blogger of Tech.Food.Life
PANELISTS:
SESSION DESCRIPTION:
If you recently started your blog or are planning to launch one this MUST ATTEND session is just for you. Join this session to learn everything you need to quickly, efficiently and economically optimize your blog for success. From technology to marketing, monetizing your blog to curating content, this is the open session for blog newbies you always dreamed of attending.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Acct
Moderator: Jewel Figueras, Publisher of Jewel's fab Life
Problems with the IRS and lawsuits are the last things bloggers want to worry about. This session will bring accountant and media lawyers together to help bloggers understand the tax and legal problems they need to avoid while blogging.
SESSION HASHTAGS: No Hashtags!
This private session is for bloggers to discuss internal issues and concerns about blogging and social media. Only bloggers will be allowed to attend.
SESSION HASHTAGS: #Hispz12 #Trvl
MODERATOR:
SPEAKERS:
SESSION DESCRIPTION:
Recognizing their purchasing influence over travelers, major destinations and resorts are tapping a new crop of Latino and multicultural travel bloggers and inviting them to Europe, Asia, Latin America, the Caribbean and many of the 50 States. Discover these new Latino Hemingways and learn how they live in the moment when they travel and still find time to turn on their iPads and capture their adventures.
How are these backpacking blogueros using social media and multimedia to grow their audience? And how have they remedied a glaring Hispanic content void that traditional media outlets were never able to fill? Fasten your seatbelts – and laptops – for a journey with Latino and multicultural travel bloggers.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Ante
MODERATOR:
Bill Gato, Editorial Director, Hispanicize.com
SPEAKERS:
Angelica Perez, Publisher, New Latina
Mercedes Sanchez, Publisher, Be Chic Mag
Maikel Rodriguez, Los Pichy Boys
SESSION OVERVIEW:
The session offers a strategic perspective on how to execute a consistent business and editorial plan for your web site. Key takeaways include addressing the importance of streaming video, tailoring the role of Social Media for your brand needs, and discerning between how to segment content into news, features, and opinions as a means to garner maximum engagement for your site.
IN THIS SESSION YOU WILL LEARN ABOUT:
SESSION HASHTAGS: #Hispz12 #Moms
MODERATOR: Cristy Clavijo-Kish, CEO, Hispanicize Digital and Co-Founder, Los Tweens
SPEAKERS:
SESSION DESCRIPTION:
It’s no secret that Latina mom bloggers are the most coveted social media niche that brands want to engage. As the fastest-growing blogger community within the booming Latino blogosphere, Latina mom bloggers are one of the most strategic niche influencing the $1.4 trillion dollar Hispanic market.
So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers? That and much more will be the subject of this top notch Latina blogger panel.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Rumba
MODERATOR: Bel Hernandez, Founder, Latin Heat Media
SPEAKERS:
SESSION DESCRIPTION:
Latino entertainment bloggers love to roll with the Red Carpet and who can blame them? When it all comes down to it’s cool to be recognized as an influencer that is often feted by the $50 billion global entertainment industry.
In this panel you will meet some of the emerging Latino entertainment platforms and bloggers that are enjoying the most recognition and influence as celebrity experts, studio insiders, film reviewers and more. How are they leveraging their influence over studios and directors for brand sponsorships? How are they growing their audiences? And how are brands and publicity-hungry indie filmmakers finding and courting these bloggers?
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Vlog
MODERATOR:
* Libby Julia, Chief Content Officer, Being Latino
SPEAKERS
* Maikel Rodriguez, Los Pichy Boys
* Alicia Borchardt, AliciaVlogTV.com
* Laura Termini, NaturalOrganicaYLatina.com
* Tania Luviano, LatinaMomTV.com
SESSION DESCRIPTION:
Looking for inspiration to launch a vlog? You’ll get it from our panel of highly successful Latina vlogueras. From food and fashion to political activism, these Latinas overcame their shyness of the camera and launched vlogs and YouTube pages to share their passions with the world. They also grew sizable followings and monetized their content. Explore the Do’s and Don’ts of starting and growing a vlog: managing the technology, preparing the content, spreading the word and generating revenues. Panelist Tania Luviano, a five-time Emmy-winning journalist and founder of LatinaMomTV, will share some of the latest trends about Latina v-loggers and how this growing force could impact the 2102 elections. In this session you will learn: * The 5 basics steps of vlogging and how to become a vlogger * How to vlog like a reporter, so your readers, viewers, media and marketers will take you seriously * How to vlog about politics and get the attention of moms and professional Latinas * Latino Vlogging Trends * How to overcome your fear of the cameras * The social media benefits of becoming a YouTube Partner * How YouTube drives traffic to our blogs and how we achieve our aims. * Tips for making high-quality videos (audio, cameras, lighting, angles) * How “Recipe” videos differ from product review videos, giveaways and more!
SESSION HASHTAGS: #Hispz12 #Bprop
SPEAKERS:
SESSION OVERVIEW:
As a blogger, do you like to come up with unique ideas to engage with your readers on behalf of a brand or a corporation but struggle with figuring out how to best pitch your ideas? Then join us for a workshop that will offer you helpful insights on how to begin bridging that gap.
During this session, you will hear from corporate and PR agency representatives who will share tips on how to put together a winning business pitch. Participants will learn how relationships between PR agencies and their corporate clients work, and what potential clients look for when reviewing proposals. In addition, at the end of the session participants will be invited to develop an actual business proposal to bid for a real business opportunity to support the launch of a new McDonald’s product.
In this session you will learn:
• What are the key things that any business proposal should include for consideration by PR agencies and corporations
• What are the Do’s and Don’ts of pitching an idea to a potential client
• Why researching your potential client before you pitch your business ideas is essential
• How to differentiate yourself from others offering similar ways to connect consumers with a brand through social media
SESSION HASHTAGS: #Hispz12 #Linda
MODERATOR:
SPEAKERS:
SESSION DESCRIPTION:
Few industries have felt the impact of the blogosphere as much as the fashion industry. New York Times Style Writer Eric Wilson described fashion bloggers as having ascended “from the nosebleeds to the front rows” of the fashion world in the last three years because of their speed in reviewing new styles, designers, trends and fashion events – sometimes days and even weeks before the traditional fashion magazines can get to press.
How have Latino fashion bloggers both influenced their industry and benefitted from their newfound influence and credibility? In this powerful session, learn from some of the top Latino fashion bloggers how they cover the fashion world – nationally and even globally — and bring their readers tips and tricks, cool deals, hot trends, amazing fashions and lookbooks that readers can’t find in the elite magazines. And when these fashion bloggers partner with brands, how do they ensure objectivity and a smooth relationship?
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Cause
Moderator:
Chantilly Patiño, MulticulturalFamilia.com
SPEAKERS:
Eliana Tardio is an award-winning Latina mom blogger who educates parents about the challenges and joys of raising two Down Syndrome children; Lisa Quiñones-Fontanez has turned her journey with an Autistic son into a Hispanic Autism resource blog; Laurita Tellado has Spina Bifida and uses her blog to raise awareness.
In this heartfelt session, you’ll hear from three bloggers who passionately use their online voices to champion a special cause. Through the unique stories of these bloggers you will discover how to build online communities around your cause and what it takes to create a self-supporting network that succeeds.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Salsa
MODERATOR: Stephen Chavez, LatinoFoodie.com
SPEAKERS:
SESSSION DESCRIPTION:
Ceviche. Ropa Vieja. Chicken Quesadillas. Arroz Con Gandules. Arepas. Are you hungry? Welcome to the delicious world of Latino foodie blogging and its plethora of dishes. Moderator Stephen Chavez will provide a general overview of the nature of food blogs, what they cover, content needs, rules of food blogging, number of Latino food bloggers in this space and some of the key players, etc…
This panel will be an interactive exchange, introducing case studies from Nestle, California Milk Processing Board, Club Mi Maseca, and others for brand and PR executives to learn unique and effective ways to successfully work with food bloggers. The panelists will demonstrate how to cultivate mutually beneficial relationships with them in order to expand a brand’s audience share and impressions.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #LosGks
Moderator: Jose Ulloa, The Latino Cyber Guy
SPEAKERS:
SESSION DESCRIPTION:
Latino technology bloggers are in a class of their own. From smartphones to games, apps to anime, and iPads to social media, Latino bloggers are not just quickly adopting and using the latest technologies, but writing about them and building online communities.
Find out how these Latino geek trendsetters got their start and how they have grown their audiences using the very technologies they write about. How are brands partnering with these cutting-edge and influential blogueros and blogueras? And what do these geek heroes see in the future of the Latino tech blogosphere and for themselves?
In this session you will learn:
Lynn Ponder
Yolanda Machado
Jewel Figueras
Lamar Tyler
Manny Ruiz
Amber Ortega
Rory Lassanske
The Rev. Canon Anthony Guillén
Michelle Morgante
Katherine Johnson-Gunn
Ezzy G. Languzzi
NICOLE TORRES
Eva Smith
JennyLee Molina
Melanie Mendez-Gonzales
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