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Making the Transition from Novelas to Mainstream TV and the Big Screen: Actors Workshop ( 1/2 DAY WORKSHOP)
    Tuesday April 10, 2012 8:30am - 11:30am @ Met 5 (3rd Floor) (J.W. Marriott Marquis Miami)

    Session Hashtag: #Hispz12 #NVLA


    Bel Hernandez, CEO Latin Heat Media, LLC


    Paulo Andres, Rothman / Patino / Andrés Entertainment, Acting Coach/Manager

    Celines Toribio, Actress (America, Tropico de Sangre)

    Gabriel Porras, Actor (Unknowns, Reyna del Sur)

    Sonya Smith, Actress (Unknowns, Corazon Valiente)

    The entertainment industry is seeing a surge of demand for content across multiple platforms ranging from film to TV to Web.  This content revolution is opening more doors than ever before for Latino actors but historically it's always been challenging for telenovela actors to transition to mainstream U.S. films and TV.

    In this two part session we begin with an in-depth conversation with a top talent agent as well as several Spanish-language telenovela actors who have successfully made the "crossover" into mainstream U.S. films and TV roles.

    Part two of this powerful actor's workshop concludes with a highly respected Hollywood acting coach and manager who will conduct an actor's workshop.  

    Type Film


Film Screening: Kiki Melendez's The Journey of a Female Comic (La Trayectoria De Una Comediante)
    Tuesday April 10, 2012 7:00pm - 9:00pm @ Trail Theater (3715 SW 8th Street., Miami, FL)

    The Journey of a Female Comic-La Trayectoria De Una Comediante 
    Producer/Director:  Kiki Melendez 
    The life of a Latina female entertainer in America does not come with any guarantees or any easy paths. In Kiki Melendez' story, she has gone through plenty of disappointments, rejections and heartbreaks, and she has brilliantly translated her adventures into a hilariously funny Movie!  Featured Cast:  Maria Conchita Alonzo, Marc Anthony, John Travolta, Esai Morales, Lupe Ontiveros, Nadine Velasquez, Jacob Vargas (World Premiere)

    Type Film



Latino Writers - Universal Stories for Mass Audiences
    Wednesday April 11, 2012 8:40am - 10:00am @ Junior Ballroom A (5th Floor) (J.W. Marriott Marquis Miami)



    Bel Hernandez, CEO Latin Heat Media


    Ligiah Villalobos, Writer (Firelight for ABC, La Misma Luna)

    Carlos Bermudez, (Miracle of Spanish Harlem)

     Writing Latino stories for Latino audience is one thing. Writing Latino stories for the entire a universal audience is essential.  Join us as we talk to some of the most successful screenwriters in this arena. Learn what it takes to tell a story that will engage the world.



    Type Film


Lucrative Opportunities Directing Commercials And Music Videos
    Wednesday April 11, 2012 10:30am - 11:30am @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)



    Hugo Perez, Sr. VP/Group Account Director/Filmmaker 


    Carlos Gutierrez, Director

    Ben deJesus, Music Video Director

    Many well-known directors honed their craft directing commercials or music videos and have made a lucrative career, while others use it to springboard to a feature film or TV career. Our panelists of directors and brand reps will give you an insight into the world of directing commercials and/or music videos and what mindset and skills you need to survive. 



    Type Film


A 360-View at Documentary Story Telling for Latino Filmmakers
    Wednesday April 11, 2012 12:45pm - 1:40pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    #SESSION HASHTAGS:  #Hispz12  #360V


    Piedad Palacios, Producer


    Hector Galan, Writer/Director (Los Lonely boys, Chicano)

    Ben de Jesus, Director (Ghetto Klown)

    Maria Agui Carter, (Rebel) President, Iguana Films, Chair, NALIP

    Documentarians take stories on with a passion. It’s a hard road to bring these stories to light but these filmmakers found a way.  Find out what inspired them, what entities to approach; how their projects were marketed and finally aired.  Learn about funding sources, how to write a winning grant proposal and how to deliver the finished product.

    Type Film


Film Festivals: Beyond the Film Screening
    Wednesday April 11, 2012 1:45pm - 2:45pm @ Junior Ballroom A (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz #Bynd


     Isabella Wall, Calif. Rep Ministry of Tourism Dominican Republic


    Calixto Chinchilla, Founder, Co-Director NY Latino International Film Festival

    Omar de la Cruz, Director, Dominican Republic Global Film Festival 

    Jaie La Plante, Executive Director, Miami International Film Festival 

    Film festivals are going beyond their annual screening event, some taking their top films on the road.  Still other festivals create year-round screenings for independent filmmakers, sometimes presenting special theatrical premiere screenings.  Festivals like SXSW, Sundance and Tribeca are testing the waters in this direction.  Some of the top film festivals directors in the country discuss the evolving role of the film festival. Find out how to increase your film’s chances for selection; promote your film once accepted; how to get distributors to your screening; and working with the festivals for added distribution and much more.


    Type Film


Star-making Roles
    Wednesday April 11, 2012 3:15pm - 4:15pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #star

    Bel Hernandez, CEO Latin Heat Media 

    Tim McNeal, ABC/Disney 
    Steven Bauer, Actor  (Scarface) 
    Gina Rodriguez, Actress (Filly Brown) 

    The right role can make an actor and often times the right actor can make the film.  Hard is it to find that perfect actor for the role? And where does Hollywood go to find the talent?  What do directors look for in casting actors? How key is the casting diretor in connecting the actor to the role or the director with the actor?  Filmmaker tips on  using union talent or not and the ways to do it to stay within your budget. 


    Type Film


Movie Night - Tower Theater


Going it alone: Re-thinking the Distribution Deal
    Thursday April 12, 2012 12:45pm - 1:40pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Dist


    There was a time when the path to distribution consisted of making your film and hoping that it would get noticed by a studio and then bought and sold for all the world to see. In this new digital age the possibilities are now endless. The rise of video on demand, digital distribution and self-distribution has changed the landscape. This panel will help you adapt and succeed in this brave new world.

    Lamar Tyler, Filmmaker and Founder of BlackandMarriedwithKids

    Henry Puente, Author, The Promotion and Distribution of U.S. Latino Films

    Moderator:  Piedad Palacios, Producer

    Type Film


Location, Location, Location…And Incentives
    Thursday April 12, 2012 1:45pm - 2:45pm @ Junior Ballroom A (5th Floor) (J.W. Marriott Marquis Miami)

    CONFERENCE HASHTAGS:  #Hispz12  #Lctn

    The beauty of location shooting isn’t always about the scenery.  For filmmakers it’s more about the tax incentives and help with location scouting and pre-production that is more attractive.  Representatives of Film Commissions from several prime film friendly states and countries will give you the scoop on how much money they can save your production and how they can find you the best location for your film in addition to tax incentives and reimbursements.  

    Mr. Ellis Perez, Dominican Republic Film Commissioner

    Sandy Lighterman, Film & Entertainment Industries Liaison

    Moderator:  Piedad Palacios, Producer



    Type Film


The Diverse World Of Entertainment Journalism
    Thursday April 12, 2012 3:10pm - 4:10pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #FJour

    Bloggers, film and television critics, in-depth feature journalist…our panel of diverse entertainment writers cover the whole spectrum.  Come learn from the best on what it takes to pursue any of these writing avenues.  How to navigate the ethical mind field; what differentiates a blog from an entertainment feature article?  What is the difference (or is there) between writing for the industry and writing for a mass audience? Learn how to target your specific audience.

    Korey Colman, Spill.com

    Moisés Chiullan, Aint It Cool News

    Devin Faraci, Badass Digest

    Moderator:  Bel Hernandez, Latin Heat Media, LLC


    Type Film


Film Screenings- National Latino Film Showcase (Presented by BlackBerry)
    Thursday April 12, 2012 7:00pm - 9:00pm @ Regal South Beach Stadium 18 (1120 Lincoln Road, Miami Beach, FL)

     Auditorium 16 - Magic City(Blu) + The Cable(DVD) + Knight to D7(Blu) + Most Wanted (Blu) = 92 minutesStart 7:00pm Q&A1 7:55 Shorts: 8:15pm End: 8:52pm

    Magic City presented by Starz

    Miami Beach, New Year’s Eve, 1959. Castro’s rebels seize Havana, while the Kennedys, the mob and the CIA all hold court at the luxurious Miramar Playa Hotel. This is Ike Evans’ place, and he used mob boss Ben “The Butcher” Diamond to finance it. With diving clowns by day, and escorts at night, nothing’s what it seems in the STARZ Original Series Magic City. Cast: Jeffery Dean Morgan, Dominik Garcia-Lorido, Yul Vazquez.

    The Cable

    Directed by Jesse Quiñones, Producer: Ann Marie Goodwin

    A gripping documentary about two children in Colombia who must use a cable, which is connected to two mountains, as their only means of travelling to and from the outside world.

    Knight to D7:

    Director: Nathan Scoggins, Executive Producer: Hugo Perez

    From the award-winning creators of GRANDE DRIP comes a compelling short film about friendship, sacrifice, and the importance of significance over existence.

    Most Wanted

    Producer/Director: Dallas King

    Set in the future, an FBI agent must ”jump” across space to capture the creator of a controversial drug that’s taking over the world.

    Cast: Michael King, Venus Leone, Yoshua Sudarso, Cris D’Annunzio

    Auditorium 18 - Hollywood Whores (Blu) + Lilia (Blu) = 122 minutes Start Short: 6:45pm Start Feature: 7:03pm Q&A 8:47pm End 9:17pm

    Hollywood Whores
    Writer-Director:  Adam Schlachter, Producers:  Adam Schlachter, Van Kassabian
    Struggling artists in Los Angeles, from studio executive to homeless actor, compromise their identities, integrities, and souls in search of their dreams, ideals, and passions….  Funny, realistic, and heartfelt.  Cast:  Henrik Larsson, Yeniffer Behrens, Anup Sugunan, Carla Tassara, Michael Gavino, Viviana Vigil, and Joey Medina.


    Director: Sam Lerma

    ‘Lilia’ is a story about a man’s struggle to keep his family together, after losing his job. Cast: Alfredo Lomeli , Aisa Palomares, Lauren Montemayor (Lilia)


     Auditorium 14 - Miracle of Spanish Harlem(HD) + History of Spaceflight(HD)  = 106 minutesStart Short: 7:10pm Start Feature: 7:27pm Q&A: 8:56pm End 9:07pm

    Miracle of Spanish Harlem 

    Directed by Derek Velez Partridge Screenplay by Carlos Bermudez
    Kate Del Castillo (Eva) gives (Tito) Luis Antonio Ramos a second chance at love but he must first overcome a lie and find redemption. This is an emotional drama about a man that tries to make his own miracle, only to find a real one.(Florida Premiere)   Cast: Tony Plana, Andre Royo, Fatima Ptacek, Adrian Martinez, Priscilla Lopez, Geraldo Rivera

    History of Spaceflight

    Director: Chris Caraballo, Producer: Chris Caraballo, Lea Dizon, Douglas Jessup

    When their parents leave them home alone for the afternoon, the Beasley children devise a scheme to sneak up into the attic to uncover their Christmas presents early.   It’s one small step for them, but one giant leap for children everywhere. Cast: Christian Kramme, Cole Jensen, Rachel & Amanda Pace

    Auditorium 15 - Girl in Progress (DCP) = 110 minutesStart Feature 6:55pm End Q&A/Discussion 8:45pm End 9:15pm

    Director: Patricia Riggen

    As single mom Grace juggles work, bills, and her affair with a married doctor, her daughter, Ansiedad, plots a shortcut to adulthood after finding inspiration in the coming-of-age stories she’s reading for school. Cast: Eva Mendes, Cierra Rodriguez, Patricia Arquette, Matthew Modine  (Advance Sneak Peek Screening of 2nd episode) 





    Type Film



In The World Of Spill.Com
    Friday April 13, 2012 10:00am - 11:00am @ Junior Ballroom A (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Spill

    In a social media world where people are left to find ways to communicate outside of the traditional blog or website, spill.com has managed to cultivate its own social network. http://www.spill.com

    Come meet:

    Korey Colman,

    Tony Guerrero (aka Co-Host 3000)

    Martin Thomas (Leon)

    Chris Cox (AKA Cyrus)

    for what will certainly be one of the most entertaining and humorous experience you will have at Hispanicize 2012.

    Moderator:  Edwin Pagan, Founder/Editor-in-Chief latinhorror.com

    Type Film


Essentials to a Successful Film Marketing Campaign
    Friday April 13, 2012 1:30pm - 2:45pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #FLM1



    Bel Hernandez, CEO Latin Heat Media


    Gabriel Reyes, President, Reyes Entertainment

    Etienne Hernandez Medina, President/CEO, H&M Communications 

    Ivette Rodriguez, President AEM 

    Hugo Perez, Sr. VP/Group Account Director 


    You made a terrific film, but how do you make it stands out above the rest?  You need a marketing strategy and our panelist are experts in helping creating a campaign that will get people talking and get you the press you need.  And nowadays no filmmaking campaign is complete without a website and social media marketing strategy. Learn how to put these internet tools to work for your film's promotion.  What is the social media protocol?  How to get maximum buzz online and creating partnerships to extend your brand. 

    Type Film


Collaborations: The Director/Producer Dynamic
    Friday April 13, 2012 3:15pm - 4:45pm @ Junior Ballroom A (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #DPro


    - Piedad Palacios, Producer/Consultant/Miami Dade Chair, Film & Entertainment Advisory Board


    - Elizabeth Avellan, Producer, (Machete, Spy Kids, Sin City, From Dusk Til Dawn, El Mariachi)

    - Jessy Terrero,
    Director (Freelancers, Soul Plane)

    - Adam Schlachter, Director (Hollywood Whores)

    - Anu Gunn, Producer (Hollywood Whores)

    The creative collaboration of the producer and director on a film or television project is a unique relationship between strong willed personalities that often does not play by the rules. So how does the collaboration work so as to achieve a common creative goal? This panel explores the truth about the good, the bad and the ugly of the art of the creative collaboration between the director and the producer and offers some common sense solutions to navigating the waters without losing your mind or creative self.

    Type Film


Scarface Cult Film Screening - Closing Night Event (Sponsored by Bacardi USA, BlackBerry and Cricket Wireless)
    Friday April 13, 2012 6:00pm - 11:55pm @ Villa Vecchia

    The most unbelievable closing night event of ANY event you'll attend this year revolves around celebrities and the cult favorite film "Scarface" which will be screened outdoors, oceanside at one of South Florida's most majestic mansions: the Villa Vecchia mansion.  A co-production of Hispanicize 2012 and Being latino, this incredible event is sponsored by Bacardi USA, Hatuey Beer, Cricket Wireless and BlackBerry.  (See details below)

    ‘Scarface’ and iconic members of its cast coming to Miami for epic closing night event of Hispanicize 2012 April 13

    Three decades after it was politically spooked from being filmed in Miami - the city that serves as its backdrop - “Scarface” is returning to the Magic City in an over-the-top style event worthy of Tony Montana.

    On Friday, April 13 Hispanicize 2012 and Being Latino will team up to bring an unprecedented screening of “Scarface” presented by the legendary HATUEY Cuban-Style Ale to an ocean-side mansion benefit for ArtesMiami, Inc., the South Florida non-profit organization dedicated to developing South Florida as a cultural center with a special focus on Hispanic culture.  The iconic Miami Beach mansion, Villa Vecchia, is set to host the unique benefit (see the mansion at http://bit.ly/AvMM4u).  A parody promotional video produced by Digibunch is available at http://www.youtube.com/watch?v=cCXAkEvFL5U.

    The screening will also serve as the closing night event of Hispanicize 2012, the annual Latino trends event for social media, marketing, media and entertainment that’s being held April 10-13. As part of the event “Scarface” stars Steven Bauer (“Manolo”), Pepe Serna (“Angel”) and Angel Salazar (“Chi Chi”) will make a special appearance to talk about the classic film that ironically could not be filmed in Miami in the early 80s due to local political tensions at the time.

    “A gorgeous mansion, Steven Bauer, Pepe Serna, Angel Salazar, awesome Cuban food and everything wrapped around a good cause – this is the only way to properly pay tribute to Scarface,” said Hispanicize 2012 Event Organizer and Creative Director Manny Ruiz.

    Admission to the “Scarface” event will be restricted to Hispanicize 2012 sponsors, VIPs, filmmakers, media, Latino bloggers and 25 lucky attendees of the four-day event.  The benefit is also sponsored by Cricket Wireless, the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts serving more than 5.9 million customers. Cricket will be providing the soundtrack to the evening via its award-winning Muve Music product, the first music service designed for a wireless phone that now has more than 500,000 customers.

    The “Scarface” cult film event is part of the National Latino Film Showcase that Hispanicize 2012 introduced this year with presenting film showcase sponsor BlackBerry and in partnership with Latin Heat Media and Getty Images Hispanic.  Among this year’s film showcase highlights are the screenings of six feature length films, one of which will win a $10,000 grand prize and several dozen short films, one of which will earn a $5,000 grand prize.


    Type Film


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