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Filter: Gallery 1 (4th Floor)


Se Habla Español: The Nuances Of Working With Influential Spanish-Dominant Bloggers
    Wednesday April 11, 2012 8:40am - 10:00am @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12 #Esp

    - Sara Ines Calderon, News Taco


     - Romina Tibyt, Blogger, Mama XXI

    - Maybeline Valenti, Blogger, Naturalmente Mamá 

    - Mirna Arce, Blogger, Ahorros Con Cupones


    Roughly one third of U.S. Hispanics are Spanish-dominant and un-acculturated  – the most elusive Hispanic demographic on the Internet. It’s a niche too large for digital marketers to ignore.  Meet some of the top Spanish-language blogueras/os who hail from this demographic and cater to it with culturally and linguistically relevant content.

    Discover the nuances and misconceptions of working with these Spanish-only bloggers. What topics are most relevant to their readers as they settle into their new lives in the United States? How should brands tailor their sponsorships for these influential bloggers to be most effective? Which brands are having success with this niche?

    In this session you will learn:

    • The nuances of working with Spanish-only bloggers
    • Why you can’t search for Spanish-language bloggers the way you do for English-language Latino bloggers
    • Why brands should care about working with Spanish-only bloggers
    • The misconceptions about marketing to Spanish-dominant, un-acculturated Hispanics through social media
    • Examples of brands that are working with Spanish-only bloggers
    • The not-so-obvious way to find/identify bloggers en Español.
    • The differences between in-culture and in-language sponsorship concepts


    Type Blogging


Lucrative Opportunities Directing Commercials And Music Videos
    Wednesday April 11, 2012 10:30am - 11:30am @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)



    Hugo Perez, Sr. VP/Group Account Director/Filmmaker 


    Carlos Gutierrez, Director

    Ben deJesus, Music Video Director

    Many well-known directors honed their craft directing commercials or music videos and have made a lucrative career, while others use it to springboard to a feature film or TV career. Our panelists of directors and brand reps will give you an insight into the world of directing commercials and/or music videos and what mindset and skills you need to survive. 



    Type Film


A 360-View at Documentary Story Telling for Latino Filmmakers
    Wednesday April 11, 2012 12:45pm - 1:40pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    #SESSION HASHTAGS:  #Hispz12  #360V


    Piedad Palacios, Producer


    Hector Galan, Writer/Director (Los Lonely boys, Chicano)

    Ben de Jesus, Director (Ghetto Klown)

    Maria Agui Carter, (Rebel) President, Iguana Films, Chair, NALIP

    Documentarians take stories on with a passion. It’s a hard road to bring these stories to light but these filmmakers found a way.  Find out what inspired them, what entities to approach; how their projects were marketed and finally aired.  Learn about funding sources, how to write a winning grant proposal and how to deliver the finished product.

    Type Film


How to Stumbleupon + Pinterest Traffic to your blog or website


Star-making Roles
    Wednesday April 11, 2012 3:15pm - 4:15pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #star

    Bel Hernandez, CEO Latin Heat Media 

    Tim McNeal, ABC/Disney 
    Steven Bauer, Actor  (Scarface) 
    Gina Rodriguez, Actress (Filly Brown) 

    The right role can make an actor and often times the right actor can make the film.  Hard is it to find that perfect actor for the role? And where does Hollywood go to find the talent?  What do directors look for in casting actors? How key is the casting diretor in connecting the actor to the role or the director with the actor?  Filmmaker tips on  using union talent or not and the ways to do it to stay within your budget. 


    Type Film



Upping the Ante: Why Your Blog’s Content Matters So Much and What You Should Do About It
    Thursday April 12, 2012 10:30am - 11:25am @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Ante

    Bill Gato,
    Editorial Director, Hispanicize.com

    Angelica Perez, Publisher, New Latina
    Mercedes Sanchez, Publisher, Be Chic Mag
    Maikel Rodriguez, Los Pichy Boys


    The session offers a strategic perspective on how to execute a consistent business and editorial plan for your web site. Key takeaways include addressing the importance of streaming video, tailoring the role of Social Media for your brand needs, and discerning between how to segment content into news, features, and opinions as a means to garner maximum engagement for your site.


    • What your writing style says about your blog
    • How to create powerful, thought-provoking content (with intention)
    • Going beyond the stereotype; creating content that is King and Queen
    • You’ve been approached by a public relations person for this and that but do you have a PR strategy for your own site?
    • The A-Z’s to marketing yourself and your site and becoming known;
    • Outlining strategic networking opportunities that bring results
    • How to pick and choose conferences and maximize your networking potential


    Type Blogging


Going it alone: Re-thinking the Distribution Deal
    Thursday April 12, 2012 12:45pm - 1:40pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Dist


    There was a time when the path to distribution consisted of making your film and hoping that it would get noticed by a studio and then bought and sold for all the world to see. In this new digital age the possibilities are now endless. The rise of video on demand, digital distribution and self-distribution has changed the landscape. This panel will help you adapt and succeed in this brave new world.

    Lamar Tyler, Filmmaker and Founder of BlackandMarriedwithKids

    Henry Puente, Author, The Promotion and Distribution of U.S. Latino Films

    Moderator:  Piedad Palacios, Producer

    Type Film


Social Shopping: An In-depth Look at Hispanic Mobile Experiences in Retail Settings
    Thursday April 12, 2012 1:45pm - 2:45pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Mbl


     Luis Caballero from RadioShack


    • José Villa, CEO Sensis, Los Angeles
    • Ramiro Padilla, Analytics Director, Sensis, Los Angeles


    We know that Hispanic consumers are power users of mobile phones, big on social media and love to shop but until now no one has definitely revealed how all three relate.

    In this insightful session you will be the first to learn about an in-depth consumer research project conducted by Sensis and Whitehorse Digital Futures Group in partnership with Hispanicize Research.  This first-of-its-kind study presentation will delve deep into the social nature of Hispanic mobile behavior to assist their purchasing decisions in retail environments.  If you’ve been wondering how to develop social mobile strategies for Hispanics who use mobile devices, particularly smartphones, you can’t affort to miss this session.

    In this session you will learn:

      • The latest information on how Hispanics use smartphones to access the Web, and how they utilize them in an in-store retail setting to inform their purchasing decisions.
      • How Hispanics over-index the general market in use of mobile technology in retail environments and are big “social shoppers” (most commonly including family members), and how that impacts their purchasing decisions?
      • Illustrate how Hispanics’ social nature translates into “social shopping”, with the assistance of smart mobile devices.
      • Provide insights on how retailers, CPGs, and other companies interested in selling to Hispanics in the U.S. can leverage the mobile medium to create relevant in-store experiences for Hispanic consumers and create long-term, meaningful relationships with them to increase their life-time value as customers.
      • Why retailers, CPGs, and other consumer-oriented companies in the U.S. should develop targeted mobile social shopping experiences that appeal to Hispanics who own smartphones.


    Type Social Media


The Diverse World Of Entertainment Journalism
    Thursday April 12, 2012 3:10pm - 4:10pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #FJour

    Bloggers, film and television critics, in-depth feature journalist…our panel of diverse entertainment writers cover the whole spectrum.  Come learn from the best on what it takes to pursue any of these writing avenues.  How to navigate the ethical mind field; what differentiates a blog from an entertainment feature article?  What is the difference (or is there) between writing for the industry and writing for a mass audience? Learn how to target your specific audience.

    Korey Colman, Spill.com

    Moisés Chiullan, Aint It Cool News

    Devin Faraci, Badass Digest

    Moderator:  Bel Hernandez, Latin Heat Media, LLC


    Type Film



Blogging For A Cause: How Latino Bloggers Are Using Social Media To Champion A Good Cause
    Friday April 13, 2012 10:00am - 11:00am @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Cause


     Chantilly Patiño, MulticulturalFamilia.com


    • Eliana Tardio, ElianaTardio.com
    • Lisa Quiñones-Fontanez, AutismWonderland.com
    • Laurita Tellado, Holdin’Out for a Hero

    Eliana Tardio is an award-winning Latina mom blogger who educates parents about the challenges and joys of raising two Down Syndrome children; Lisa Quiñones-Fontanez has turned her journey with an Autistic son into a Hispanic Autism resource blog; Laurita Tellado has Spina Bifida and uses her blog to raise awareness.

    In this heartfelt session, you’ll hear from three bloggers who passionately use their online voices to champion a special cause.  Through the unique stories of these bloggers you will discover how to build online communities around your cause and what it takes to create a self-supporting network that succeeds.

    In this session you will learn:

    • Case studies and examples from various bloggers who have successfully championed a cause through their blog
    • What you need to know to establish an effective cause-related blog
    • The challenges about creating a blog for a cause
    • How to use your blog to raise funds for a cause
    • How to build partnerships with Latino online communities to build awareness and community for a cause


    Type Blogging


Secret Salsa: How To Create Authentic Brand Ambassadorships And Campaigns With Latino Food Bloggers
    Friday April 13, 2012 11:00am - 12:15pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Salsa

    MODERATOR: Stephen Chavez, LatinoFoodie.com


    • Bren Herrera, Founder, Flanboyant Eats
    • Erika Sanchez, Founder, Nibbles & Feast
    • Nicole Presley, Founder, Presley’s Pantry
    • Mando Rayo, Founder, Taco Journalism


    Ceviche. Ropa Vieja. Chicken Quesadillas. Arroz Con Gandules. Arepas. Are you hungry? Welcome to the delicious world of Latino foodie blogging and its plethora of dishes.  Moderator Stephen Chavez will provide a general overview of the nature of food blogs, what they cover, content needs, rules of food blogging, number of Latino food bloggers in this space and some of the key players, etc…

    This panel will be an interactive exchange, introducing case studies from Nestle, California Milk Processing Board, Club Mi Maseca, and others for brand and PR executives to learn unique and effective ways to successfully work with food bloggers. The panelists will demonstrate how to cultivate mutually beneficial relationships with them in order to expand a brand’s audience share and impressions.

    In this session you will learn:

    • The nature and number of Latino food blogs and what they cover
    • The key players in Latino food blogging
    • How to cultivate mutually beneficial relationships with Latino food bloggers in order to expand a brand’s audience share and impressions
    • Recent case studies from Nestle, California Milk Processing Board, Club Mi Maseca and others
    • The types of content that Latino foodies wish to write about
    • The rules of food blogging and how these apply in a Hispanic context
    • How Latino food bloggers are incorporating multimedia components such as webisodes to teach their readers how they cook


    Type Blogging


Essentials to a Successful Film Marketing Campaign
    Friday April 13, 2012 1:30pm - 2:45pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #FLM1



    Bel Hernandez, CEO Latin Heat Media


    Gabriel Reyes, President, Reyes Entertainment

    Etienne Hernandez Medina, President/CEO, H&M Communications 

    Ivette Rodriguez, President AEM 

    Hugo Perez, Sr. VP/Group Account Director 


    You made a terrific film, but how do you make it stands out above the rest?  You need a marketing strategy and our panelist are experts in helping creating a campaign that will get people talking and get you the press you need.  And nowadays no filmmaking campaign is complete without a website and social media marketing strategy. Learn how to put these internet tools to work for your film's promotion.  What is the social media protocol?  How to get maximum buzz online and creating partnerships to extend your brand. 

    Type Film


Fútbol Marketing in 2012: Tapping into the Power of Soccer to Engage Latinos
    Friday April 13, 2012 3:30pm - 4:30pm @ Gallery 1 (4th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Ftbl


    Eric Diaz, Principal, DK Web Consulting and Social Media Spanish

    - Fernando Fiore, host of the Univision’s sports show ‘Republica Deportiva’

    - Hector Galvan, Sprint

    - Francisco Terreros, Director of Multicultural Business Development, Columbus Crew of Major League Soccer

    - Michael Olguin, Founder, Formula PR

    Fútbol is without doubt the world’s number one sport and one of the most popular vehicles brands consistently use to reach Latino consumers in the U.S. today.

    Using case studies from brands and professional soccer, a distinguished panel of soccer marketers, brands and media personalities will give you the ultimate insights on how soccer can be most effectively used today to reach U.S. Hispanic soccer fans.

    In this session you will learn:

    - Best practices in communicating with the Hispanic soccer audience

    - How soccer can help companies reach this segmented audience

    - How to effectively engage fans for brands through social media outlets

    - Case studies from experts in the industry on how to develop engagement and loyalty with Hispanic soccer fans

    - An inside look at how one Major League Soccer team uses Hispanic marketing to target their fans

    - Marketing strategies to look for at the upcoming World Cup 2014 in Brazil


    Type Advertising


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