SESSION HASHTAGS: #Hispz12 #Rules
MODERATOR:
Mauricio Samayoa, Director Social Media Newlink Group
SPEAKERS:
SESSION DESCRIPTION:
Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.
Hear our 2012 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for. Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Case
MODERATOR:
Richie Matthews, Managing Director, DIÁLOGO
PRESENTER:
Karen Comas, Social Media Manager, Telemundo Network
Novelas may never be the same after Telemundo's innovative social media strategy for it's "Relaciones Peligrosas" soap opera began employing an aggressive style of engagements with viewers that included Facebook chats, Twitter, YouTube, the use of hashtags and more. The innovative digital strategy provides viewers and novela fans with a fully interactive SocialTV storytelling experience on a nightly basis, generating interest among existing fans and “friends” of fans that is reshaping how novelas are watched on TV, iPads and more.
SESSION HASHTAGS: #Hispz12 #Age
MODERATOR:
Mike Valdes Fauli, President, JeffreyGroup
SPEAKERS:
SESSION OVERVIEW:
The exponential growth of the U.S. Hispanic market has produced a community with increased political clout. Latinos are registering in greater numbers and representing a critical voting bloc across the country. In many states, such as Florida, Latinos are often the element which tips the scales in major elections, and the 2012 Presidential contest will prove no different. Both Republicans and Democrats understand this, battle lines have been drawn and the political stakes for the Latino vote grow stronger. In this context and despite economic hard times, Latinos are transforming the fabric of America and their influence will be felt come November.
A panel of experts who understand the nuances at the intersection of Hispanics and politics will delve into a wide range of issues, and also discuss the results of Conill’s proprietary study exploring perceptions of Hispanics and non-Hispanics, Influencers and followers, Democrats, Republicans and Independents across a myriad of political themes.
In Part One of this session you will learn:
- The impact Latinos are having in the U.S. and how that is being perceived across all demographics (Hispanics/non-Hispanics, age cohorts, political affinity segments, gender, etc)
- The hot button issues that are keeping Hispanics and non-Hispanics up at night and what they dream of: their concerns and aspirations
- The formidable challenges that both Republicans and Democrats face in trying to woo Latino voters and how those factors differ from the last presidential election in 2008
- How the Tea Party is influencing the way Republicans – and Democrats – message for the Latino vote.
- How Latino media – and especially social media – is being leveraged during this election cycle
SESSION HASHTAGS: #Hispz12 #crabs
MODERATOR:
Manny Ruiz, Founder, Hispanicize 2012 and Hispanicize
SPEAKERS:
It’s often whispered about but rarely fully acknowledged in public: Latinos struggle to embrace the success of other Latinos. What’s worse is that Hispanics will often find it easier to tear down or exploit other Latinos rather than help each other succeed. This cultural condition is known as the “Crabs in the Bucket” syndrome.
In this powerful session a panel of senior professionals from the fields of business, sociology, marketing and entertainment will take an unflinching look at the “Crabs in the Bucket” syndrome and examine what Latino leaders can do to help overcome it.
This session will end with a unique twist you won’t want to miss. Come and finish your wonderful journey at Hispanicize 2012 with a rousing KILL THE CRABS moment!
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #civic
MODERATOR:
Juan Proano, Co-Founder, Plus Three
SPEAKERS:
- Midy Aponte, Interim ED of the American Latino Heritage Fund
- Maria Machuca, Communications Director at United Farm Workers of America, United Farmworkers
SESSION DESCRIPTION:
As the Hispanic population continues to become a larger force in U.S. American society it becomes increasingly important for Latinos to integrate and embrace traditional values and habits about civic responsibility and awareness. Increasingly Latinos are being mobilized to become civically engaged in issues and grassroots causes and initiatives that have nothing to do with politics or voter registration.
In this session you will learn how three organizations take their civic-related tactics to the grassroots level to meaningfully engage Latinos about their causes and to ultimately make them care about promoting good causes and habits that can help build a better American society.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Mark
Google is betting big on Hispanic and Mark Lopez is coming to share how what Google is doing to Hispanicize its business across its vast business platforms.
SESSION HASHTAGS: #Hispz12 #Mami
MODERATOR:
- Lorraine Ladish, Managing Editor of Mujer, VOXXI
SPEAKER
- Merarys Ríos-Vargas, Statistician Demographer - Ethnicity and Ancestry Branch, U.S. Census Bureau
- Rene Alegria, CEO, Mamiverse
When it comes to the $1.4 trillion Hispanic market, Latina moms rule the roost. In a culture rooted on maternalism, Latina moms rock the grocery store aisles, retail businesses, beauty salons and pharmacies, conducting more than 80% of all purchases made in their households.
In this incredible panel, you'll discover the latest stats and strategic insights about how to best target today's acculturated and unculturated Latina moms.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #Moms
MODERATOR: Cristy Clavijo-Kish, CEO, Hispanicize Digital and Co-Founder, Los Tweens
SPEAKERS:
SESSION DESCRIPTION:
It’s no secret that Latina mom bloggers are the most coveted social media niche that brands want to engage. As the fastest-growing blogger community within the booming Latino blogosphere, Latina mom bloggers are one of the most strategic niche influencing the $1.4 trillion dollar Hispanic market.
So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers? That and much more will be the subject of this top notch Latina blogger panel.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #HispTV
MODERATOR:
Maribel Ferrer, SVP, Fleishman Hillard and Co-Chair FH Hispania
SPEAKERS:
Some of the nation's most influential and powerful Hispanic media executives in the nation share how they are transforming their TV, radio, print and online platforms to embrace the age of social media.
SESSION HASHTAGS: #Hispz12 #AComm
MODERATOR:
SPEAKERS:
Twitter goes by the beat of merengue: it's fast, it's fun and it's furious. In this session several of the nation's best Twitter Latino community voices will show you their insider tips and tricks for mastering Twitter to build Latino communities that grow and endure.
SESSION HASHTAGS: #Hispz12 #LNews
MODERATOR:
Audrey Ponzio, Senior Vice President, Edelman
SPEAKERS:
- Chris Peña, Executive Editor, NBC Latino
- Alberto Vourvoulias, Managing editor of FOX News Latino
- Lance Rios, Founder and CEO, Being Latino Online
- Miguel Ferrer, Managing Editor, Huffington Post LatinoVoices
- Fernando Vila, News Editor, Univision News
In the past year a new crop of national, blog-style, English-language Latino news and community portals have riden the wave of social media to launch their content platforms: Being Latino Online, Fox News Latino, the Huffington Post LatinoVoices, NBC Latino and more. These Hispanic-focused blog and news portals cover a wide variety of topics from culture and family to politics, education, immigration, celebrity news and health. In this session you’ll meet four of these top news portals and you’ll discover how each of these Latino platforms differentiate themselves in an increasingly competetive marketplace for content and readers.
In this session you will learn:
SESSION HASHTAGS: #Hispz12 #You12
SESSION HASHTAGS: #Hispz12 #BMkt
MODERATOR:
Wally Sabria, Senior Vice President - Social Media, The Axis Agency
SPEAKERS:
To keep your brand going in today's world, you must know how to use the latest social media, conversational marketing tools and in that category, despite strong attempts by Google+ in the past year, Facebook rules the roost.
When it comes to using Facebook to build community with Latino and multicultural communities the challenge is not so much that Facebook continoulsy changes in drastic ways but also that the rules of engagement are more complex due to language and culture issues.
In this session you will hear from two of the largest multicultural community leaders in the nation as they talk about the nuances of building and maintaining community with other Latinos and African Americans.
In this session you will learn:
Lynn Ponder
Yolanda Machado
Jewel Figueras
Lamar Tyler
Manny Ruiz
Amber Ortega
Emilio Sanchez
Michelle Morgante
Katherine Johnson-Gunn
Ezzy G. Languzzi
NICOLE TORRES
Eva Smith
JennyLee Molina
Melanie Mendez-Gonzales
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