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Filter: Junior Ballroom B & C (5th Floor)


The Rules Of Engagement 2012: How Brands and their Agencies Can Effectively, Ethically and Comprehensively Collaborate with Latino Bloggers
    Wednesday April 11, 2012 8:40am - 10:00am @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Rules

    Mauricio Samayoa, Director Social Media Newlink Group

    • Yoly Mason, Las Blogueras
    • Piera Jolly, CEO, Latina Mom Bloggers and Founder, JollyMom.com
    • Stephen Chavez, National Chapter Board Member, HPRA


    Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.

    Hear our 2012 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for. Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.

    In this session you will learn:

    • The Top 10 Spoken and Unspoken Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
    • Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
    • Which types of brands are investing in Latino bloggers
    • Brand Expectations and Metrics in Latino blogger Sponsorships
    • The most common partnership challenges and how to overcome them
    • How to identify branding opportunities
    • Navigating through the FTC’s Full Disclosure guideline


    Type Social Media, Blogging


Case Study: Telemundo Social Novela "Relaciones Peligrosas"
    Wednesday April 11, 2012 10:30am - 11:30am @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Case

    Richie Matthews, Managing Director, DIÁLOGO

    Karen Comas, Social Media Manager, Telemundo Network

    Novelas may never be the same after Telemundo's innovative social media strategy for it's "Relaciones Peligrosas" soap opera began employing an aggressive style of engagements with viewers that included Facebook chats, Twitter, YouTube, the use of hashtags and more.  The innovative digital strategy provides viewers and novela fans with a fully interactive SocialTV storytelling experience on a nightly basis, generating interest among existing fans and “friends” of fans that is reshaping how novelas are watched on TV, iPads and more. 

    Type Social Media, Advertising


Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote ( Sponsored by Nuestro Rio)
    Wednesday April 11, 2012 12:45pm - 1:45pm @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Age


    Mike Valdes Fauli, President, JeffreyGroup


    • David Puente, CNN, AC360° Producer and curator of “Latino in America” blog at CNN
    • Verena Sisa, VP/Chief Strategy Officer ofConill/Saatchi & Saatchi
    • Freddy Balsera, Principal, Balsera Communications and Hispanic strategist for Obama 2008 and 2012
    • Carlos Curbelo, Republican strategist and Miami-Dade County School Board Member
    • Karl Weiss, President, Market Perceptions & Latino Perceptions


    The exponential growth of the U.S. Hispanic market has produced a community with increased political clout.  Latinos are registering in greater numbers and representing a critical voting bloc across the country.  In many states, such as Florida, Latinos are often the element which tips the scales in major elections, and the 2012 Presidential contest will prove no different.   Both Republicans and Democrats understand this, battle lines have been drawn and the political stakes for the Latino vote grow stronger. In this context and despite economic hard times, Latinos are transforming the fabric of America and their influence will be felt come November.

    A panel of experts who understand the nuances at the intersection of Hispanics and politics will delve into a wide range of issues, and also discuss the results of Conill’s proprietary study exploring perceptions of Hispanics and non-Hispanics, Influencers and followers, Democrats, Republicans and Independents across a myriad of political themes.

    In Part One of this session you will learn:

    - The impact Latinos are having in the U.S. and how that is being perceived across all demographics (Hispanics/non-Hispanics, age cohorts, political affinity segments, gender, etc)

    - The hot button issues that are keeping Hispanics and non-Hispanics up at night and what they dream of: their concerns and aspirations

    - The formidable challenges that both Republicans and Democrats face in trying to woo Latino voters and how those factors differ from the last presidential election in 2008

    - How the Tea Party is influencing the way Republicans – and Democrats – message for the Latino vote.

    - How Latino media – and especially social media – is being leveraged during this election cycle


    Type PR


Kill the Crabs: Why Latinos Struggle with the ‘Crabs in the Bucket’ Syndrome and How to Overcome It
    Wednesday April 11, 2012 1:45pm - 2:45pm @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #crabs


    Manny Ruiz, Founder, Hispanicize 2012 and Hispanicize


    • Aurelia Flores, Powerful Latinas
    • Luis Arellano, CEO, Contigo Global Philanthropy, LLC
    • Angélica Pérez-Litwin, PhD & Publisher, New Latina
    • Erbi Blanco-True, Chair, Greater Miami Chamber of Commerce, Real Estate Committee

    It’s often whispered about but rarely fully acknowledged in public: Latinos struggle to embrace the success of other Latinos.  What’s worse is that Hispanics will often find it easier to tear down or exploit other Latinos rather than help each other succeed.  This cultural condition is known as the “Crabs in the Bucket” syndrome.

    In this powerful session a panel of senior professionals from the fields of  business, sociology, marketing and entertainment will take an unflinching look at the “Crabs in the Bucket” syndrome and examine what Latino leaders can do to help overcome it.

    This session will end with a unique twist you won’t want to miss.  Come and finish your wonderful journey at Hispanicize 2012 with a rousing KILL THE CRABS moment!

    In this session you will learn:

    • The cultural context for why Latinos – like other underprivileged communities – struggle with the “Crabs in the Bucket” Syndrome
    • The outside forces that directly – and indirectly – make Latinos insecure to see others succeed
    • The characteristics of “crab-like” thinking and behavior
    • The unintended outcome of continuing to let the “Crabs in the Bucket” Syndrome continue to live
    • Why good Latino leaders actively work to Kill the Crabs in the leadership culture they institute – and how you can do the same!
    • How to Kill the Crabs

    Manny Ruiz is the chairman of Hispanicize and the creative director/organizer...

    Type Innovators


Civic Advocacy: How to Mobilize Latinos to Rally Around Grassroots Civic Causes and Issues (Sponsored by Plus Three)
    Wednesday April 11, 2012 3:15pm - 4:15pm @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #civic



    Juan Proano, Co-Founder, Plus Three


    Midy Aponte, Interim ED of the American Latino Heritage Fund

    Maria Machuca, Communications Director at United Farm Workers of America, United Farmworkers


    As the Hispanic population continues to become a larger force in U.S. American society it becomes increasingly important for Latinos to integrate and embrace traditional values and habits about civic responsibility and awareness.  Increasingly Latinos are being mobilized to become civically engaged in issues and grassroots causes and initiatives that have nothing to do with politics or voter registration.

    In this session you will learn how three organizations take their civic-related tactics to the grassroots level to meaningfully engage Latinos about their causes and to ultimately make them care about promoting good causes and habits that can help build a better American society.

    In this session you will learn:

    • How marketing civic causes differs from creating political-related campaigns
    • How marketing civic causes and issues to Latinos differs from other mainstream audiences
    • The Do’s and Don’ts of engaging Latinos for civic causes
    • How language preferences impact civic related topics and issues being marketed
    • Examples of recent civic-related programs that took off among Latino audiences


    Type PR



Google 2012 Hispanic Update with Mark Lopez


Mami Dearest: Why Latina Moms Rock the Hispanic Market and How to Successfully Engage Them (Sponsored by Latina Mom Bloggers)
    Thursday April 12, 2012 10:30am - 11:25am @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Mami


     Lorraine Ladish, Managing Editor of Mujer, VOXXI

    - Merarys Ríos-Vargas, Statistician Demographer - Ethnicity and Ancestry Branch, U.S. Census Bureau 
    Rene Alegria, CEO, Mamiverse

    When it comes to the $1.4 trillion Hispanic market, Latina moms rule the roost.  In a culture rooted on maternalism, Latina moms rock the grocery store aisles, retail businesses, beauty salons and pharmacies, conducting more than 80% of all purchases made in their households.
    In this incredible panel, you'll discover the latest stats and strategic insights about how to best target today's acculturated and unculturated Latina moms.
    In this session you will learn:

    • The latest Census figures about Hispanic moms
    • The nuances of targeting unacculturated Latina moms
    • Insights from a brand new Mamiverse research study about acculturated online moms
    • What top brands are doing across multiple media platforms to successfully engage Latina moms
    • The top Do's and Don'ts about marketing to Latina moms


    Type Advertising


Super Online Moms: What You Need to Know to Tap into the Power & the Influence of Latina Mom Bloggers
    Thursday April 12, 2012 12:45pm - 1:40am @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #Moms

    MODERATOR: Cristy Clavijo-Kish, CEO, Hispanicize Digital and Co-Founder, Los Tweens



    It’s no secret that Latina mom bloggers are the most coveted social media niche that brands want to engage. As the fastest-growing blogger community within the booming Latino blogosphere, Latina mom bloggers are one of the most strategic niche influencing the $1.4 trillion dollar Hispanic market.

    So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

    In this session you will learn:

    • Why Latina moms are a critical component of any Latino social media outreach
    • How to identify and measure the most influential Latina mom bloggers
    • The nuances of working with Latina mom bloggers vs non-Latina bloggers
    • The similarities and differences between English-language and Spanish-dominant mom bloggers.
    • Recent examples of successful Latina mom blogger-brand programs
    •  The Dos and Don’ts of Working with Latina mom blogueras
    • What resonates when reaching out to them and what really turns them off


    Type Blogging


The Digital Transformation of Traditional Hispanic Media: How TV, Radio, Print and Even Online are Changing in the Age of Social Media
    Thursday April 12, 2012 1:45pm - 2:45pm @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #HispTV

    Maribel Ferrer
    , SVP, Fleishman Hillard and Co-Chair FH Hispania


    • Borja Perez, Vice President of Digital & Social Media for Telemundo and Co-Chair Interactive Advertising Bureau
    • Albert Rodriguez, Chief Revenue Officer & EVP, Spanish Broadcasting Systems
    • Monica Lozano, CEO, ImpreMedia
    • Paul Meyer, Director of Digital Media Operations, Televisa Publishing & Digital Intl S.A. 
    • Univision 

    Some of the nation's most influential and powerful Hispanic media executives in the nation share how they are transforming their TV, radio, print and online platforms to embrace the age of social media.

    Type PR, Advertising


The Art of Community Building on Twitter Latino
    Thursday April 12, 2012 3:10pm - 4:05pm @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #AComm


    • Paul Rand, CEO, The Zocalo Group



    • Jorge "Urban Jibaro" Torres - @urbanjibaro on Twitter and founder of SofritoForYourSoul.com
    • Eva Smith -  @eva_smith, partner with Latina Mom Bloggers and blogger at Tech Food Life
    • Lynn Ponder, WebCityGirls
    • Ted Rubin,  Chief Social Marketing Officer, Collective Bias Building

    Twitter goes by the beat of merengue: it's fast, it's fun and it's furious.  In this session several of the nation's best Twitter Latino community voices will show you their insider tips and tricks for mastering Twitter to build Latino communities that grow and endure.  


    @UrbanJibaro on Twitter and Founder of SofritoforYour Soul.c...

    Lynn Ponder passionate, tenacious, resilient.Lynn is a social...

    Type Social Media



Meet the Latino News and Culture Sites: Huffington Post Latino Voices, Univision, Being Latino, FOX News Latino and NBC Latino
    Friday April 13, 2012 10:00am - 11:00am @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #LNews

    Audrey Ponzio
    , Senior Vice President, Edelman

    - Chris Peña, Executive Editor, NBC Latino
    - Alberto Vourvoulias, Managing editor of FOX News Latino
    - Lance Rios, Founder and CEO, Being Latino Online
    - Miguel Ferrer, Managing Editor, Huffington Post LatinoVoices
    - Fernando Vila, News Editor, Univision News 

    In the past year a new crop of national, blog-style, English-language Latino news and community portals have riden the wave of social media to launch their content platforms: Being Latino Online, Fox News Latino, the Huffington Post LatinoVoices, NBC Latino and more.  These Hispanic-focused blog and news portals cover a wide variety of topics from culture and family to politics, education, immigration, celebrity news and health. In this session you’ll meet four of these top news portals and you’ll discover how each of these Latino platforms differentiate themselves in an increasingly competetive marketplace for content and readers.

    In this session you will learn:

    • The content, focus and style differences between the major Hispanic news portals
    • How to collaborate with each platform to either contribute or generate content through them
    • The plans each platform has to capture Hispanic audiences
    • The Do’s and Don’ts for pitching them on potential story ideas
    • How these platforms differentiate themselves from the older Hispanic portals like Terra, Univision.com and Yahoo en Español


    Type PR



A Brand Marketer's Guide to Facebook Latino & Multicultural Engagement
    Friday April 13, 2012 1:30pm - 2:30pm @ Junior Ballroom B & C (5th Floor) (J.W. Marriott Marquis Miami)

    SESSION HASHTAGS:  #Hispz12  #BMkt


    Wally Sabria, Senior Vice President - Social Media, The Axis Agency


    • Lamar TylerFounder, Black and Married with Kids Facebook (100K plus fans)

    • Lance Rios, CEO/Founder, Being Latino Online Magazine and Being Latino Facebook (70K plus fans)

    • Julie Diaz-Asper, Founder/CEO, GigCoin

    To keep your brand going in today's world, you must know how to use the latest social media, conversational marketing tools and in that category, despite strong attempts by Google+ in the past year, Facebook rules the roost.

    When it comes to using Facebook to build community with Latino and multicultural communities the challenge is not so much that Facebook continoulsy changes in drastic ways but also that the rules of engagement are more complex due to language and culture issues.

    In this session you will hear from two of the largest multicultural community leaders in the nation as they talk about the nuances of building and maintaining community with other Latinos and African Americans.

    In this session you will learn:

    • The nuances of Facebook Latino and how engaging Latinos on Facebook contrasts to connecting with African Americans on Facebook
    • How to create your customized professional social networking strategy and how to implement your action plan
    • Tips and tricks for managing Facebook fan pages more effectively 
    • The importance of properly spacing and timing your posts 
    • Examples of brands that have done a great job building Facebook engagement with multicultural communities






    Type Social Media


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