Hispanicize 2012

Session Hashtag: #Hispz12 #NVLA

Moderator: 

Bel Hernandez, CEO Latin Heat Media, LLC

Speakers:

Paulo Andres, Rothman / Patino / Andrés Entertainment, Acting Coach/Manager

Celines Toribio, Actress (America, Tropico de Sangre)

Gabriel Porras, Actor (Unknowns, Reyna del Sur)

Sonya Smith, Actress (Unknowns, Corazon Valiente)

The entertainment industry is seeing a surge of demand for content across multiple platforms ranging from film to TV to Web.  This content revolution is opening more doors than ever before for Latino actors but historically it's always been challenging for telenovela actors to transition to mainstream U.S. films and TV.

In this two part session we begin with an in-depth conversation with a top talent agent as well as several Spanish-language telenovela actors who have successfully made the "crossover" into mainstream U.S. films and TV roles.

Part two of this powerful actor's workshop concludes with a highly respected Hollywood acting coach and manager who will conduct an actor's workshop.  

SESSION HASHTAGS:  #Hispz12  #Ready

MODERATOR

Karla Fernandez Parker, CEO, K. Fernandez & Associates

SPEAKERS

- Wally Sabria, Senior Vice President - Social Media, The Axis Agency
- Laura Spencer, Social Media Manager, Disney Destinations 
- Manny Santos, Director, MultiVu Latino 

Is Your Brand Ready to Engage Latinos online? When deciding the best approach to start a social media strategy aimed at the Latino audience, taking the first steps can be the most difficult. Determining the nature of the conversations and the platform to use are just two areas to consider. How to get started? How to make the most of your engagement? Some of the nation’s leading brands will share how they developed their social media strategies and platforms to engage Hispanics online.

In this session you will learn:
* How to establish the right framework for social media interaction
* Making your brand be relevant
* Creating a sustainable approach to social media
* Brands who get it right

SESSION HASHTAGS:  #Hispz12 #B101SP

Speakers:

Yoly Mason, Las Blogueras

Rory Lassanske, Mama Contemporanea

SESSION DESCRIPTION:

This is the Spanish-only version of the session described below.

If you recently started your blog or are planning to launch one this MUST ATTEND session is just for you.  Join this session to learn everything you need to quickly, efficiently and economically optimize your blog for success.  From technology to marketing, monetizing your blog to curating content, this is the open session for blog newbies you always dreamed of attending.

In this session you will learn:

• The short-range, mid-range and long-range must-dos to be a successful Latino blogger
• What social media platforms should you be on
• How to refine the focus of your blog
• How much should you consider investing in the way your blog looks
• How to create a great blog press kit
• How to market your blog
• How to begin to accept opportunities to work with brands and agencies
• The legal issues surrounding disclosure of your work and how to manage disclosure

SESSION HASHTAGS:  #Hispz12  #BDes

Everything you need to know about designing, optimizing and customizing your blog.