Hispanicize 2012

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9:00am

LGBT Latinos: Why Smart Marketers Get It and Which Brands Are Doing it Best Met 6 (3rd Floor)

10:00am

From Tech Laggards to Leaders: The Latino Digital Divide Revisted Met 7 (3rd Floor)

12:30pm

Is Your Brand Ready to Engage Latinos Online? Met 5 (3rd Floor)

8:40am

The U.S. Census 2012 Update: An In-Depth Look at the Latest Numbers and Their Implications (Sponsored by Offerwise) Plaza 4 & 5 (5th Floor)

10:30am

Why Not Do It For Real?: Reality Advertising and the Latino Consumer Junior Ballroom A (5th Floor)

12:45pm

Break On Through to the Latino Side: Selling Breakthrough Latino Creative Junior Ballroom A (5th Floor)

1:45pm

The Power of Musica: An Inside Look at BlackBerry’s Innovative Q’Viva Platform and What We Can Learn About Effectively Marketing to Latinos through Music Plaza 4 & 5 (5th Floor)

3:15pm

For the Brand’s Greater Good: Best Practices for Productive and Positive Agency Collaboration Plaza 4 & 5 (5th Floor)

8:45am

Google 2012 Hispanic Update with Mark Lopez Junior Ballroom B & C (5th Floor)

10:30am

Mami Dearest: Why Latina Moms Rock the Hispanic Market and How to Successfully Engage Them (Sponsored by Latina Mom Bloggers) Junior Ballroom B & C (5th Floor)

12:45pm

Digital Éxito 3.0: Great Digital Case Studies from the Hispanic Portals Plaza 4 & 5 (5th Floor)

1:45pm

Marketing to New Generation Latinos: The Biggest Demographic of Hispanic Consumers Plaza 4 & 5 (5th Floor)

3:10pm

Reaching for Relevance: The Future of Multicultural Agencies Junior Ballroom A (5th Floor)

10:00am

Overcoming the Mariachi Band Syndrome: How Young Creatives are Moving Boldly Beyond Latino Stereotypes Met 4 (3rd Floor)

11:00am

CASE STUDY: Get to a Better State (State Farm Case Study) Met 4 (3rd Floor)

3:30pm

Fútbol Marketing in 2012: Tapping into the Power of Soccer to Engage Latinos Gallery 1 (4th Floor)

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