Hispanicize 2012

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9:00am

LGBT Latinos: Why Smart Marketers Get It and Which Brands Are Doing it Best Met 6 (3rd Floor)

1:35pm

Hispanic Media Relations In 2012: How PR Pros are Using Traditional and Social Media Tools to Tell Stories and Generate Coverage Met 6 (3rd Floor)

4:00pm

Boring Not Allowed: How to Make Your Business and Personal Branding Stand Out Met 7 (3rd Floor)

12:45pm

Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote ( Sponsored by Nuestro Rio) Junior Ballroom B & C (5th Floor)

3:15pm

Civic Advocacy: How to Mobilize Latinos to Rally Around Grassroots Civic Causes and Issues (Sponsored by Plus Three) Junior Ballroom B & C (5th Floor) PR CASE STUDY: The Award-winning ‘Suave Professionals Desfilando Contigo’ Campaign Junior Ballroom A (5th Floor)

10:30am

A Matter of Life and Death: Best Practices and Case Studies to help Latinos Improve their Health Literacy Met 4 (3rd Floor)

12:45pm

Closing the Gap: How the Lance Armstrong Foundation is Serving Hispanics Affected by Cancer Met 4 (3rd Floor)

1:45pm

The Digital Transformation of Traditional Hispanic Media: How TV, Radio, Print and Even Online are Changing in the Age of Social Media Junior Ballroom B & C (5th Floor)

3:10pm

Are Your Videos Getting Viewed? Top Tips to Video Success Met 4 (3rd Floor)

10:00am

Meet the Latino News and Culture Sites: Huffington Post Latino Voices, Univision, Being Latino, FOX News Latino and NBC Latino Junior Ballroom B & C (5th Floor)

11:00am

Yo Decido: How Latino media will cover the 2012 elections (Sponsored by VOXXI) Plaza 4 & 5 (5th Floor)

1:30pm

A Model for Hispanic CSR Initiatives: McDonald’s 27-Year Legacy of Serving Hispanic Students Junior Ballroom A (5th Floor)

3:30pm

A Holistic Approach to Engage Influencers, Manage Reputations and Deliver Results for Advocacy and Public Affairs Programs in Latin America Plaza 4 & 5 (5th Floor)

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