Hispanicize 2012
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Tuesday
, April 10
Wednesday
, April 11
Thursday
, April 12
Friday
, April 13
Ballroom (3rd Floor)
11:25am •
First Annual Champions of Corporate Diversity Lunch (Co-sponsored by UnitedHealthcare and PRSA)
12:45pm •
Latino Social Media for Social Good Half-Day Training: The Ultimate Guide for Non Profit Organizations Serving Hispanic & Multicultural Communities ( sponsored by Univision & Plus Three)
JW Marriott Marquis Miami
8:00am •
REGISTRATION (3rd Floor)
11:00am •
Event Break
2:35pm •
BREAK
Met 5 (3rd Floor)
8:30am •
Making the Transition from Novelas to Mainstream TV and the Big Screen: Actors Workshop ( 1/2 DAY WORKSHOP)
12:30pm •
Is Your Brand Ready to Engage Latinos Online?
1:35pm •
Blogging 101 (en español)
3:00pm •
Customizing and Enhancing Your Blog's Design 101
Met 6 (3rd Floor)
9:00am •
LGBT Latinos: Why Smart Marketers Get It and Which Brands Are Doing it Best
10:00am •
Non-for-Profit Case Study: Using Social Media to Deliver Health Messages and Engage with Latina Moms and Families
12:30pm •
Café Con PR: How the Power of Twitter Helped Dunkin’ Donuts Introduce Café Con Leche and Cuban Flatbread Sandwich in Miami
1:35pm •
Hispanic Media Relations In 2012: How PR Pros are Using Traditional and Social Media Tools to Tell Stories and Generate Coverage
3:00pm •
Latino Tech and Social Media Entrepreneurs' Roundtable
Met 7 (3rd Floor)
10:00am •
From Tech Laggards to Leaders: The Latino Digital Divide Revisted
1:35pm •
3rd Annual State of Latino Social Media Roundtable
4:00pm •
Boring Not Allowed: How to Make Your Business and Personal Branding Stand Out
Press Room
10:00am •
Press Conference wtih Cesar Millan
Trail Theater
7:00pm •
Film Screening: Kiki Melendez's The Journey of a Female Comic (La Trayectoria De Una Comediante)
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Wednesday
, April 11
Tuesday
, April 10
Thursday
, April 12
Friday
, April 13
Ballroom (3rd Floor)
7:30am •
BREAKFAST with Walt Disney Imagineer and Inventor Alfredo Ayala
11:30am •
LATINOVATOR LUNCH with Univision Anchor Maria Elena Salinas
Bayside
8:00pm •
McDonald's Blogger & Media Yacht Party
Gallery 1 (4th Floor)
8:40am •
Se Habla Español: The Nuances Of Working With Influential Spanish-Dominant Bloggers
10:30am •
Lucrative Opportunities Directing Commercials And Music Videos
12:45pm •
A 360-View at Documentary Story Telling for Latino Filmmakers
1:45pm •
How to Stumbleupon + Pinterest Traffic to your blog or website
3:15pm •
Star-making Roles
Junior Ballroom A (5th Floor)
8:40am •
Latino Writers - Universal Stories for Mass Audiences
10:30am •
Why Not Do It For Real?: Reality Advertising and the Latino Consumer
12:45pm •
Break On Through to the Latino Side: Selling Breakthrough Latino Creative
1:45pm •
Film Festivals: Beyond the Film Screening
3:15pm •
PR CASE STUDY: The Award-winning ‘Suave Professionals Desfilando Contigo’ Campaign
Junior Ballroom B & C (5th Floor)
8:40am •
The Rules Of Engagement 2012: How Brands and their Agencies Can Effectively, Ethically and Comprehensively Collaborate with Latino Bloggers
10:30am •
Case Study: Telemundo Social Novela "Relaciones Peligrosas"
12:45pm •
Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote ( Sponsored by Nuestro Rio)
1:45pm •
Kill the Crabs: Why Latinos Struggle with the ‘Crabs in the Bucket’ Syndrome and How to Overcome It
3:15pm •
Civic Advocacy: How to Mobilize Latinos to Rally Around Grassroots Civic Causes and Issues (Sponsored by Plus Three)
JW Marriott Marquis Miami
7:00am •
REGISTRATION (3rd Floor)
7:30am •
Exhibit & Product Halls Open
10:00am •
COFFEE BREAK
2:45pm •
COFFEE BREAK
5:15pm •
CLOROX WELCOME RECEPTION (19th Floor)
Met 4 (3rd Floor)
10:30am •
Livin’ La Vida Blogger: How Latino Lifestyle Bloggers Are Engaging Their Communities and Helping Brands Get In On The Fun
12:45pm •
Multicultural Family Bloggers: Their Mission and Influence
3:15pm •
Blogging 101: Creating And Scaling Up Your New Latino Blog
4:15pm •
Accounting and Legal Workshop for Latino and Multicultural Bloggers (Sponsored by Marin, Eljaiek & Lopez, P.L)
Plaza 4 & 5 (5th Floor)
8:40am •
The U.S. Census 2012 Update: An In-Depth Look at the Latest Numbers and Their Implications (Sponsored by Offerwise)
12:45pm •
The Storms of Change: An In-Depth Look at Social Media’s Rising Role in Latin America
1:45pm •
The Power of Musica: An Inside Look at BlackBerry’s Innovative Q’Viva Platform and What We Can Learn About Effectively Marketing to Latinos through Music
3:15pm •
For the Brand’s Greater Good: Best Practices for Productive and Positive Agency Collaboration
Press Room
11:00am •
Be the first to experience 12 new attractions in 2012 - Orlando me hace feliz!
12:45pm •
Press Conference with Maria Elena Salinas
2:00pm •
Nuestro Rio Celebrates Cesar Chavez with Corrido Live Performance to Urge Policymakers to Protect Colorado River and Preserve Latino History
Tower Theater
6:30pm •
Movie Night - Tower Theater
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Thursday
, April 12
Tuesday
, April 10
Wednesday
, April 11
Friday
, April 13
Ballroom (3rd Floor)
7:30am •
LATINOVATOR BREAKFAST with Latina entrepreneur Nely Galan
11:45am •
LATINOVATOR LUNCH - Emilio Estefan
Gallery 1 (4th Floor)
10:30am •
Upping the Ante: Why Your Blog’s Content Matters So Much and What You Should Do About It
12:45pm •
Going it alone: Re-thinking the Distribution Deal
1:45pm •
Social Shopping: An In-depth Look at Hispanic Mobile Experiences in Retail Settings
3:10pm •
The Diverse World Of Entertainment Journalism
Junior Ballroom A (5th Floor)
12:45pm •
Red Carpet Rumba: Latino Entertainment Bloggers and Media Discuss How to Score Coverage in their Platforms
1:45pm •
Location, Location, Location…And Incentives
3:10pm •
Reaching for Relevance: The Future of Multicultural Agencies
Junior Ballroom B & C (5th Floor)
8:45am •
Google 2012 Hispanic Update with Mark Lopez
10:30am •
Mami Dearest: Why Latina Moms Rock the Hispanic Market and How to Successfully Engage Them (Sponsored by Latina Mom Bloggers)
12:45pm •
Super Online Moms: What You Need to Know to Tap into the Power & the Influence of Latina Mom Bloggers
1:45pm •
The Digital Transformation of Traditional Hispanic Media: How TV, Radio, Print and Even Online are Changing in the Age of Social Media
3:10pm •
The Art of Community Building on Twitter Latino
JW Marriott Marquis Miami
7:00am •
REGISTRATION (3rd Floor)
10:00am •
COFFEE BREAK
2:45pm •
COFFEE BREAK
Met 4 (3rd Floor)
8:45am •
Let Them Eat #Croquetas! How General Motors And Bloggers Took The South Florida Social Media Community By Storm
10:30am •
A Matter of Life and Death: Best Practices and Case Studies to help Latinos Improve their Health Literacy
12:45pm •
Closing the Gap: How the Lance Armstrong Foundation is Serving Hispanics Affected by Cancer
1:45pm •
How To Become A Successful V-Logger And Drive Traffic To Your Blog
3:10pm •
Are Your Videos Getting Viewed? Top Tips to Video Success
Plaza 4 & 5 (5th Floor)
8:45am •
Bloggers Only Session (By Invitation)
8:45am •
Tengo Blog Will Travel: The Adventures Of Latino And Multicultural Travel Bloggers
10:30am •
From ROI to ROR: Why Return on Relationship May be the Best Way to Measure Social Media Marketing Success
12:45pm •
Digital Éxito 3.0: Great Digital Case Studies from the Hispanic Portals
1:45pm •
Marketing to New Generation Latinos: The Biggest Demographic of Hispanic Consumers
3:10pm •
How to Develop a Latino Blogger Business Proposal for Consumer Brands – 10 Must Haves for Your Pitch
Press Room
8:45am •
Press Conference with Nely Galan
9:20am •
Aliza Lifshitz, MD introduces - Hispanic Nurses Network "A Matter of Life and Death”
12:45pm •
Press conference with Emilio Estefan
2:00pm •
elwiri, the first Spanish-language "lifestyle" mobile application
Regal South Beach Stadium 18
6:15pm •
BlackBerry Black Carpet
7:00pm •
Film Screenings- National Latino Film Showcase (Presented by BlackBerry)
9:00pm •
Official After Party of Hispanicize 2012 (Sponsored by Diageo)
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Friday
, April 13
Tuesday
, April 10
Wednesday
, April 11
Thursday
, April 12
Ballroom (3rd Floor)
7:30am •
Mañanita Bloggers Only Breakfast (By RSVP to Fox Hispanic Media ONLY)
9:00am •
LATINOVATOR BREAKFAST - Cesar Millan (Sponsored by Fox Hispanic Media)
12:20pm •
Entrepreneurs Lunch- Blood, Sweat & Tears: Digital Success Stories From Four Latino Media Entrepreneurs
Gallery 1 (4th Floor)
10:00am •
Blogging For A Cause: How Latino Bloggers Are Using Social Media To Champion A Good Cause
11:00am •
Secret Salsa: How To Create Authentic Brand Ambassadorships And Campaigns With Latino Food Bloggers
1:30pm •
Essentials to a Successful Film Marketing Campaign
3:30pm •
Fútbol Marketing in 2012: Tapping into the Power of Soccer to Engage Latinos
Junior Ballroom A (5th Floor)
10:00am •
In The World Of Spill.Com
1:30pm •
A Model for Hispanic CSR Initiatives: McDonald’s 27-Year Legacy of Serving Hispanic Students
3:15pm •
Collaborations: The Director/Producer Dynamic
Junior Ballroom B & C (5th Floor)
10:00am •
Meet the Latino News and Culture Sites: Huffington Post Latino Voices, Univision, Being Latino, FOX News Latino and NBC Latino
11:00am •
YouTube 2012 Hispanic Update
1:30pm •
A Brand Marketer's Guide to Facebook Latino & Multicultural Engagement
JW Marriott Marquis Miami
7:00am •
REGISTRATION (3rd Floor)
8:00am •
Exhibit & Product Halls Open
2:30pm •
COFFEE BREAK
4:30pm •
Exhibit Area Sponsors Round Robin of Raffles for Bloggers
Met 4 (3rd Floor)
10:00am •
Overcoming the Mariachi Band Syndrome: How Young Creatives are Moving Boldly Beyond Latino Stereotypes
11:00am •
CASE STUDY: Get to a Better State (State Farm Case Study)
1:30pm •
Los Geeks 3.0: Meet The Latino Tech Bloggers (Sponsored by SPRINT)
3:30pm •
Keys to SEO Success for Your U.S. Hispanic Websites
Plaza 4 & 5 (5th Floor)
10:00am •
Ay Que Linda! The New Power And Influence Of Latina Fashionista Bloggers (sponsored by ViveMejor)
11:00am •
Yo Decido: How Latino media will cover the 2012 elections (Sponsored by VOXXI)
1:30pm •
Building La Comunidad: How to Successfully Manage Online Latino Communities for Your Brand
3:30pm •
A Holistic Approach to Engage Influencers, Manage Reputations and Deliver Results for Advocacy and Public Affairs Programs in Latin America
Press Room
12:00pm •
Media meet and greet with two Latino legends of journalism, Emilio Sanchez and Ruben Navarrette
Villa Vecchia
6:00pm •
Scarface Cult Film Screening - Closing Night Event (Sponsored by Bacardi USA, BlackBerry and Cricket Wireless)
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Ballroom (3rd Floor)
Bayside
Gallery 1 (4th Floor)
Junior Ballroom A (5th Floor)
Junior Ballroom B & C (5th Floor)
JW Marriott Marquis Miami
Met 4 (3rd Floor)
Met 5 (3rd Floor)
Met 6 (3rd Floor)
Met 7 (3rd Floor)
Plaza 4 & 5 (5th Floor)
Press Room
Regal South Beach Stadium 18
Tower Theater
Trail Theater
Villa Vecchia
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The Full Schedule
Recently Active Speakers
Lynn Ponder
Piera Jolly
Yolanda Machado
Jewel Figueras
Lamar Tyler
Manny Ruiz
Amber Ortega
Nely Galan
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Recently Active Artists
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Michelle Morgante
Katherine Johnson-Gunn
Ezzy G. Languzzi
NICOLE TORRES
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